Brand Tone

Friendly and Approachable, Community-Focused and Inclusive, Supportive and Encouraging, Passionate, Transparent, Helpful and Patient

Brand Values

• •Community: Building an inclusive and supportive environment for film photographers.
• •Accessibility: Making film developing easy and demystifying the process for everyone.
• •Quality Service: Delivering the best possible film experience with flawless service.
• •Education and Growth: Helping photographers learn and develop their practice through workshops and shared resources.
• •Passion for Analogue: A deep love for film photography and its unique qualities.
• •Customer Connection: Engaging with customers personally, including through social media.
• •Environmental Responsibility: Conscious of chemical waste disposal.
• •Support for Emerging Talent: As seen by their sponsorship of The Photographer's Gallery Develop program.

Best Practices

• •Emphasize "Easy" and "Simple": Continuously reinforce the idea that using their services is straightforward and hassle-free, as per their name and stated goal.
• •Use Inclusive Language: Address everyone from "newbies" and "beginners" to "pros," ensuring no one feels intimidated. Phrases like "everyone welcome" or "for all levels" are good.
• •Foster Community: Regularly use words like "community," "together," "share," and "connect." Encourage interaction and highlight customer work/stories (with permission).
• •Maintain a Friendly, Conversational Voice: Write as if you're talking to a friend. Use contractions, occasional exclamation marks for enthusiasm, and approachable language. Avoid overly technical jargon unless explaining something specific where clarity is key.
• •Show, Don't Just Tell, Your Passion: Let the genuine enthusiasm for film photography shine through. Share interesting facts about film, celebrate analogue processes, and express excitement for customers' results.

Social Perception

Highly Recommended, Reliable and Professional, Community Hub, Friendly and Welcoming, Good Value, Engaging, Passionate Experts

Copy Examples

• •Instagram Post: Got a roll of film you've been meaning to develop? Don't let those memories gather dust! Send it our way – we make film developing easy and fun. Join the Take It Easy family! #FilmIsNotDead #DevelopWithUs #AnalogueCommunity
• •Website Homepage Banner: Your Film, Our Passion. From first-timers to seasoned pros, Take It Easy Lab is your friendly neighbourhood spot for beautiful developing, scanning, and a whole lot of film love. Let's create something amazing together.
• •Email Newsletter Snippet (promoting a workshop): New to the magic of film? Or just want to brush up on your skills? Our upcoming 'Intro to Film Photography' workshop is a relaxed, supportive space to learn and ask all your questions. No pressure, just good vibes and great photos! Sign up today – link in bio!
• •Facebook Ad: Rediscover the joy of film photography! At Take It Easy Lab, we're more than just a lab – we're a community. Get expert developing, vibrant scans, and connect with fellow film lovers. It's easy to get started!
• •Product Description (for a popular film stock): Ah, Kodak Portra 400 – a true classic for a reason! Perfect for capturing life's vibrant moments. Need it developed? We'll treat your rolls with the care they deserve. Let's see those shots!