Brand Tone

Minimalist & Elegant, Functional & Purposeful, Quality-Conscious & Refined, Inspiring & Gentle, Community-Oriented

Brand Values

• •Freedom
• •Minimalism
• •Functionality
• •Quality
• •User-Centricity
• •Aesthetic Appeal

Best Practices

• •Embrace Minimalism in Language: Use clear, concise sentences. Avoid jargon or overly elaborate descriptions. Let the product's inherent quality and design speak for themselves.
• •Highlight Functionality with Elegance: Focus on how the planner’s features (e.g., lay-flat binding, paper quality, layout) benefit the user in a practical yet refined way. Instead of just saying 'good paper,' explain *why* it's good (e.g., 'smooth under the pen,' 'minimal ghosting for focused notes').
• •Consistently Reference Core Values: Weave in terms like 'freedom,' 'simplicity,' 'clarity,' and 'quality' naturally within the copy to reinforce what the brand stands for.
• •Maintain Visual and Textual Harmony: Ensure the copy's tone aligns with the clean, minimalist visuals used on the website and social media. The language should feel as uncluttered and intentional as the product design.
• •Speak to the User's Aspirations: Connect the planner to the user's desire for organization, mindfulness, creativity, and self-expression. Position it as a tool that empowers them to 'be what you really are.'

Social Perception

Highly Regarded by Stationery Enthusiasts, Seen as a Premium, Thoughtful Product, International Appeal, Creative & Customizable, Reliable & Well-Designed, Some Concern Over Paper Changes

Copy Examples

• •Headline: Your Year, Uncluttered. Body: The Take A Note planner offers a sanctuary for your thoughts and plans. Minimalist design meets exceptional Tomoe River paper, providing the freedom to structure your days, your way. Discover clarity. Call to Action: Explore the Collection.
• •Headline: Designed for Life, Not Just Schedules. Body: More than a planner, it’s a space to reflect, create, and grow. With its lay-flat binding and intuitive layout, Take A Note adapts to you, not the other way around. Experience true planning freedom. Call to Action: Find Your Planner.
• •Headline: The Beauty of Simplicity. The Power of Paper. Body: We believe in doing more with less. Our planners feature world-renowned Tomoe River paper in a design that prioritizes your content. Feel the difference quality makes. Call to Action: Shop Now.
• •Social Media Post: Image: A flat lay of a Take A Note planner open, with a fountain pen and a cup of tea. Caption: 'Crafting moments of calm in a busy world. Our Regular Planner, with its signature minimalist grid and smooth paper, is the perfect companion for your daily reflections and ambitious goals. How do you #takeanote? #tan_planner #minimalistplanner #stationerylove'
• •Product Description Snippet: Engineered for clarity and designed for life, the Take A Note planner embodies our core value: freedom. The exposed spine allows for a perfect lay-flat experience, while the subtle grid on 68gsm Tomoe River paper guides without dictating. It’s not just about organizing tasks; it’s about creating space for what truly matters.