Brand Tone

Artisanal & Handcrafted, Nature-Inspired & Serene, Ethical & Conscious, Elegant & Understated, Authentic & Personal

Brand Values

• •Craftsmanship
• •Sustainability
• •Individuality & Uniqueness
• •Connection to Nature
• •Mindfulness & Slow Living

Best Practices

• •Emphasize "Handmade" and "Artisanal": Consistently use terms that highlight the human touch and skill involved in creating each piece. Words like "handcrafted," "artisan-made," "sculptural," and "studio-made" reinforce this.
• •Draw from Nature's Lexicon: Incorporate words and imagery related to nature, the coast, and natural materials (e.g., "ocean-kissed," "earth-toned," "whispering shells," "sun-warmed gold"). This aligns with the brand's inspiration.
• •Highlight Ethical and Sustainable Aspects: Subtly weave in the brand's commitment to sustainability and ethical sourcing. Phrases like "responsibly sourced," "conscious creation," "eco-friendly materials," or "made with intention" can be used. This speaks to a core brand value and a growing consumer interest.
• •Maintain a Calm, Poetic, and Slightly Understated Voice: Avoid overly aggressive sales language. Opt for a more descriptive, evocative, and serene tone that reflects the aesthetic of the jewelry and the brand's connection to mindfulness and slow living.
• •Tell the Story: Briefly allude to the inspiration behind collections or individual pieces, connecting them to travel, nature, or the creative process. This adds depth and allows customers to feel a more personal connection to the jewelry and the artist, Jen Goff.

Social Perception

A provider of high-quality, artistic, and unique jewelry. A brand for individuals who value sustainability, ethical production, and handcrafted goods. Elegant and nature-inspired, appealing to a customer who appreciates understated beauty and a connection to the natural world. The brand likely resonates with consumers who are moving away from fast fashion towards more meaningful and lasting pieces.

Copy Examples

• •Headline: Adorn Yourself with Earth's Poetry. Body: Discover Takara Design: where ancient craft meets modern serenity. Each piece, handcrafted with sustainably sourced gold, silver, and whispering shells, tells a story of nature's quiet beauty. Wear art that reflects your soul. Call to Action: Explore the Collection.
• •Headline: The Art of Slow Adornment. Body: In a fast world, choose jewelry made with intention. Takara Design offers sculptural treasures, ethically handmade to cherish for a lifetime. Inspired by the wild, crafted by hand. Call to Action: Find Your Unique Piece.
• •Headline: Sustainable Elegance, Woven by Hand. Body: Experience the gentle touch of Takara Design. Our jewelry, born from clay, precious metals, and hand-dyed silks, embodies a commitment to ethical artistry and the timeless allure of the natural world. Call to Action: Shop Consciously.
• •Headline: More Than Jewelry, It's a Connection. Body: Each Takara Design creation is a dialogue between artist and earth. Primitive forms, refined details, and ethically sourced materials connect you to a story of mindful craftsmanship. Call to Action: Discover a Deeper Beauty.
• •Headline: Inspired by Nature. Crafted for You. Uniquely Takara. Body: From our coastal Oregon studio to your hands, every Takara Design piece carries the essence of the Pacific—its textures, its tranquility. Find jewelry that’s as individual as you are. Call to Action: Wear Your Story.