Brand Tone

Authentic & Traditional, Respectful & Serene, Quality-focused & Meticulous, Warm & Welcoming, Modern & Adaptable

Brand Values

• •Craftsmanship & Heritage
• •Quality
• •Kutsurogi (Relaxation)
• •Customer Happiness
• •Harmony & Soul
• •Customization & Personalization

Best Practices

• •Embrace \"Kutsurogi\": Consistently weave the concept of Japanese relaxation, serenity, and ease into messaging. Use words that evoke peace, comfort, and tranquility.
• •Highlight Heritage & Craftsmanship: Regularly mention the Kyoto origin, the 1919 founding, and the handmade, artisanal nature of the products. This reinforces authenticity and quality.
• •Use Warm and Respectful Language: Address the audience with a tone that is both welcoming and appreciative of their desire for quality and comfort. Reflect the \"bringing a smile\" philosophy.
• •Focus on Sensory Details and Emotional Benefits: Describe how the products feel, the quality of the materials, and the emotional impact of owning something handcrafted with soul (e.g., \"supportive yet cozy,\" \"serene touch\").
• •Maintain Visual-Verbal Harmony: Ensure that the language used in copy complements the visual aesthetic of the products and the brand – which is often minimalist, elegant, and showcases natural materials and traditional Japanese design.

Social Perception

Highly Regarded for Quality and Craftsmanship, Authentic Japanese Experience, Comfort Provider, Excellent Customer Service, Aesthetic Appeal, Trusted Brand

Copy Examples

• •Headline: Takaokaya: Kyoto’s Centenary Craft, Your Everyday Kutsurogi. Body: Since 1919, our artisans have handcrafted each piece, infusing generations of Kyoto wisdom into kangu that bring serenity and smiles to your modern life. Discover the art of true relaxation.
• •Headline: Experience the Soul of Japanese Comfort. Body: More than just a cushion, it's an invitation to unwind. Takaokaya’s handmade zabuton are crafted with meticulous care, designed to harmonize your space and soothe your spirit. Feel the difference tradition makes.
• •Headline: Your Sanctuary, Handcrafted in Kyoto. Body: From our workshop to your home, Takaokaya delivers personalized comfort. Choose your fabrics, share your vision, and let us create a unique piece of Kutsurogi, made to order, just for you.
• •Headline: The Gentle Embrace of Takaokaya Futons. Body: Sleep deeply, live peacefully. Our traditional futons, born from Kyoto’s heritage, offer unparalleled comfort and quality, ensuring restful nights and re-energized mornings. Welcome to the art of Japanese relaxation.
• •Headline: A Smile in Every Stitch: The Takaokaya Promise. Body: Our mission is simple: to bring a smile to your face with artisanal kangu that embody the Japanese spirit of Kutsurogi. Handcrafted with passion, designed for your ultimate relaxation.