Tono de Marca

Aspirational, confident, and chic, blending empowering and direct language with a knowledgeable and refined approach, occasionally becoming playful and engaging on social media.

Valores de Marca

• •Empowerment
• •Authenticity
• •Sustainability
• •Quality & Innovation
• •Timeless Versatility

Mejores Prácticas

• •Lead with "Empowerment": Every piece of copy should, directly or indirectly, connect back to the core value of empowering the customer through personal style. Use active, confident language.
• •Champion the "Capsule Philosophy": Consistently educate the audience on the why behind the brand—the benefits of a minimalist, versatile wardrobe. Use phrases like "style, simplified," "effortless transitions," and "mix and match."
• •Balance "Streetwear" and "Luxury": Use a vocabulary that reflects both worlds. Juxtapose sophisticated words (e.g., "curated," "elegance," "timeless") with modern, edgier ones (e.g., "sharp," "attitude," "unfiltered").
• •Emphasize Sustainable Luxury: Always link the use of linen and the made-to-order model to both environmental responsibility and premium quality. It’s not just slow fashion; it’s thoughtful fashion.
• •Maintain a "VIP" Tone in CTAs: Calls to action should feel exclusive and inviting. Phrases like "Want the VIP treatment?" and "Style secrets are better shared" create a sense of community and insider access.

Percepción Social

Perceived as a premium, thoughtful, and stylish brand, attracting a discerning customer base that values sustainability, unique design, and long-lasting quality. The founder is seen as a credible expert, and the brand's made-to-order model reinforces its exclusive and considered image.

Ejemplos de Copy

• •The Monday meeting. The Friday client lunch. The weekend gallery visit. One tunic, endless possibilities. Our capsule philosophy isn't just about saving space—it's about owning your time. #TAIWOB #EffortlessStyle #CapsuleWardrobe #LuxuryLinen
• •Stop buying clothes. Start building a wardrobe.
• •This is more than a collection; it's a declaration of style. Seven masterfully designed linen pieces that blend the attitude of streetwear with the elegance of luxury. Each item is crafted to layer, mix, and pair effortlessly, giving you a curated wardrobe that is both timeless and uniquely you. Made to order, made to last. Feel empowered, feel authentic, feel TAIWO.B.
• •Pack less, live more. Our 7-piece capsule redefines travel style. Where are you taking your #TAIWOB?
• •Sustainable by design. Luxurious by nature. Welcome to the future of your wardrobe.