Brand Tone

Proud & Celebratory, Educational & Respectful, Community-Oriented & Inclusive, Authentic & Passionate, Empowering

Brand Values

• •Cultural Preservation
• •Heritage & Ancestry
• •Authenticity
• •Community
• •Pride
• •Education

Best Practices

• •Always Center Cultural Significance: Ensure every piece of copy, where appropriate, ties back to Taíno culture, heritage, or the brand's mission of preservation and pride. Explain the meaning behind symbols or designs.
• •Use Empowering and Inclusive Language: Employ words that uplift and create a sense of shared identity and community. Address the audience as part of a collective (e.g., "our community," "Taíno Tribe," "fellow Boricuas").
• •Maintain a Respectful and Authentic Voice: Avoid trivializing or misrepresenting cultural elements. The tone should always reflect a deep respect for Taíno traditions and history. Authenticity is key to building and maintaining trust.
• •Encourage Engagement and Storytelling: Pose questions, invite comments, and encourage customers to share how they connect with the brand and their heritage. This reinforces the community aspect and provides user-generated content that aligns with the brand.
• •Be Celebratory and Passionate: Let the genuine passion for Taíno culture shine through in the writing. Use vibrant, evocative language that conveys excitement and pride in the heritage the brand represents.

Social Perception

Positive & Respected, Culturally Significant, Empowering for the Diaspora, High Quality & Meaningful Products, Community Builder

Copy Examples

• •Amplify the call of your ancestors. 🐸 Our new 'Coquí Echoes' tee is more than a design; it's a vibrant pulse of Borikén, a song of resilience passed down through generations. Wear it LOUD, wear it PROUD. #TainoWears #Coqui #BoricuaPride #TaínoCulture #HeritageWear
• •Unearth Your Roots. 🌳 Taino Wears brings ancestral wisdom to modern style. Each piece is a conversation starter, a tribute to the enduring spirit of the Taíno people. Discover apparel that speaks your story. Shop the collection now and carry your heritage forward. [Link to website] #WearYourStory #TainoLegacy #CulturalFashion #IndigenousPride
• •Wrap yourself in the sacred symbols of our Taíno ancestors. This premium hoodie features authentic petroglyph designs, each telling a story of connection to the land, spirit, and community. Crafted for comfort and cultural pride, it's a reminder that our heritage is not just in the past – it lives within us. Join us in honoring the legacy. #TaínoArt #AncestralSymbols #PuertoRicanHeritage #TainoWearsNYC
• •That feeling when your fit *screams* orgullo! 🔥 Shoutout to [Customer Tag] for repping their roots! Our Taíno threads are made for moments like these – celebrating who you are, where you come from. What Taíno symbol speaks to you? Let us know! 👇 #TainoPride #Boricua #NuestraHerencia #CulturalDrip #TainoWears
• •¡Saludos, Taíno Tribe! Get ready to weave more of our rich ancestral tapestry into your everyday. Our new 'Legacy Unveiled' collection is dropping soon, bringing forth powerful symbols and stories that have journeyed through time. Be the first to wear the history, feel the connection. Stay tuned for the official launch! #TainoSpirit #NewCollection #WearYourHeritage #PreserveCulture