Tono de Marca

Edgy & Rebellious, Luxurious & Premium, Confident & Bold, Lifestyle-focused

Valores de Marca

• •Nonconformity/Rebellion
• •Creativity & Collaboration
• •Exclusivity & Premium Quality
• •Self-Expression & Individuality

Mejores Prácticas

• •Embrace the "Anti-Hero" Narrative: Consistently weave in themes of rebellion, nonconformity, and living by one's own rules. Use confident, assertive, and sometimes provocative language.
• •Highlight Exclusivity and Premium Quality: Use words like "premium," "luxury," "exclusive," "crafted," and "curated" to reinforce the high-end nature of the brand. Detail the quality of materials and design inspiration.
• •Infuse the "Gambling Lifestyle" Metaphor: Subtly (or overtly, depending on the campaign) use metaphors and imagery related to gambling, risk-taking, and high-stakes living, but always with an air of sophistication and control, not recklessness.
• •Maintain Visual and Verbal Synergy: Ensure the copy complements the edgy, luxurious, and bold visual identity seen on the website and Instagram. The tone of the text should match the mood of the imagery.
• •Speak Directly to the Target Audience: Address the copy to individuals who are confident, independent, fashion-forward, and appreciate a blend of luxury and street culture. Make them feel like part of an exclusive club that understands and embodies the brand's values.

Percepción Social

Fashion-Forward & Niche, Japanese Streetwear Appeal, Desirable, Bold & Statement-Making

Ejemplos de Copy

• •Headline: Rules are for breaking. Styles are for the making. TAIN DOUBLE PUSH – Live the Gamble. Body: Don't just wear the look. Own the life. Our latest collection is an ode to the anti-hero in you. Premium gear for a life less ordinary.
• •Instagram Caption: They play by the book. We write our own. ♠️ #TainDoublePush #AntiHeroLifestyle #LuxuryStreetwear
• •Product Description (for a graphic tee): This isn't just a t-shirt. It's a statement. Featuring 'OVER THE EDGE' graphics by TAI CHANG, this piece embodies the TAIN DOUBLE PUSH philosophy: Cooperate. Create. Rebel. Crafted for those who define their own odds.
• •Email Subject Line: Your Next Power Move Starts Here. Email Body: Step away from the mundane. TAIN DOUBLE PUSH invites you to embrace a world where premium resort living meets the raw energy of the streets. Discover the new arrivals – designed for the elite, the bold, the rebellious.
• •Website Banner Text: TAIN DOUBLE PUSH: Where Luxury Gambles and Style Rebels.