Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Helpful and Informative, Positive and Upbeat, Caring and Trustworthy

Brand Values

• •Dog Well-being and Happiness
• •Quality
• •Customer Satisfaction
• •Community
• •Convenience and Reliability
• •Passion for the Human-Animal Bond

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (friendly, enthusiastic, helpful), key messaging points, preferred vocabulary (e.g., "furry friend," "pup," "pawsome"), and things to avoid (e.g., overly technical jargon, negative language). Share this with anyone creating content.
• •Always Prioritize the Pet and Owner: Frame messaging around the benefits for the dog (happiness, health, comfort) and the owner (joy, convenience, peace of mind). Emphasize the positive emotional connection.
• •Use Relatable, Conversational Language: Write as if you're talking to a fellow dog lover. Use contractions, ask questions, and incorporate friendly exclamations and emojis where appropriate (especially on social media).
• •Maintain Positivity and Enthusiasm: Even when addressing problems (like anxiety or dental care), frame the solutions positively and with an upbeat, encouraging tone. Celebrate the joy of dog ownership.
• •Be Consistent Across All Channels: Whether it's a website product description, an email newsletter, a Facebook post, or an Instagram caption, the core tone and values should remain consistent. Regularly review content across platforms to ensure alignment.

Social Perception

Positive, Engaged Community (on their platforms), Seen as a Dedicated Pet Brand, Trustworthy (for their audience), Likable and Relatable

Copy Examples

• •🐾 Spoil your furry best friend with our NEW Yummy Bark Bites! 🎉 Made with love and all-natural ingredients, because a happy pup means a happy you. Click here to treat your good boy or girl – they deserve it! #TailWagsUnlimited #HappyTreats #DogLove
• •Zoomies just got an upgrade! 🚀 Our new 'ZoomMaster' fetch toy is designed for endless fun and durability. Ready for some serious tail wags? 😉 Tap the pic to shop and let the games begin! 🐶❤️ #DogToys #PlaytimeFun #InstaDog #TailWags
• •🐶 Pawsome Deals Inside! Spoil Your Pup & Save Big! 🎉
• •Cozy Paws & Wagging Tails! 🍂 Shop Our Fall Collection – Everything Your Pup Needs to Stay Warm & Happy This Season. Sniff Out the Savings!
• •Worried woofs and nervous whimpers? We get it. Seeing your furry friend stressed is tough. That's why we're diving into gentle ways to help soothe your anxious pup and bring back those happy tail wags. Let's explore together! 🐕💕