Brand Tone

Innovative and Forward-Thinking, Professional and Solution-Oriented, Supportive and Human-Centric, Confident and Reliable, Approachable and User-Friendly

Brand Values

• •Innovation
• •Efficiency & Productivity
• •Quality & Cleanliness
• •Human Empowerment/Support
• •Customer Focus & Partnership
• •Reliability & Consistency
• •Perseverance

Best Practices

• •Prioritize "Human Empowerment": Always frame automation as a tool that supports and elevates human workers, not replaces them. Highlight benefits like reduced physical strain, more time for engaging tasks, and improved morale.
• •Focus on "Innovative Solutions": Use language that reflects cutting-edge technology (AI, robotics, autonomous) but explain it in terms of practical benefits (efficiency, consistency, data insights) rather than just technical jargon.
• •Maintain a "Professional & Confident" Stance: Back up claims with data (e.g., labor hours saved, square feet cleaned) and testimonials. Speak with authority on the benefits of robotic solutions in commercial settings.
• •Emphasize "Ease and Reliability": Consistently message how simple the robots are to deploy and use (e.g., "press play and walk away," "no pre-mapping"). Reinforce their dependability and consistent performance.
• •Be "Benefit-Driven and Solution-Oriented": Clearly articulate how Tailos solves specific pain points for target industries (e.g., labor shortages in hospitality, maintaining high cleanliness standards in apartments). Translate features into tangible outcomes for the client.

Social Perception

Positive for Efficiency and Labor Support, Innovative Leader, Reliable and Effective, Enhancer of Guest/Resident Experience, Easy to Integrate and Use

Copy Examples

• •Headline: Free Your Team. Elevate Your Clean. Body: Repetitive vacuuming ties up your valuable staff. Tailos’ Rosie, the AI-powered robot vacuum, automates floor cleaning, allowing your team to focus on higher-impact tasks and guest satisfaction. Experience the future of clean. Call to Action: See Rosie in Action
• •Headline: The Smartest Hire You'll Ever Make for Your Floors. Body: Meet Rosie – reliable, efficient, and never calls in sick. Tailos delivers commercial-grade robotic cleaning that integrates seamlessly into your operations, saving thousands in labor and boosting cleanliness scores. Call to Action: Calculate Your Savings
• •Headline: Beyond Automation: Empowering Your Cleaning Professionals. Body: Tailos isn’t about replacing people; it’s about enhancing their capabilities. Rosie handles the strain of vacuuming, reducing physical stress and freeing up your staff for duties that truly make a difference. Invest in your team and your standards. Call to Action: Learn About Staff Benefits
• •Headline: Stop Chasing Clean. Start Achieving It, Autonomously. Body: With advanced AI navigation and no complex setup, Tailos robots get to work right out of the box, delivering consistent, thorough cleaning across your commercial spaces. Focus on your business, we'll handle the floors. Call to Action: Request a Demo
• •Headline: The Future of Hospitality and Commercial Cleaning is Here. Tailos Leads the Way. Body: Join leading brands worldwide who trust Tailos' AI-driven robotics to transform their cleaning operations. Improve efficiency, enhance guest and resident satisfaction, and support your invaluable team. Call to Action: Discover Tailos Solutions