Brand Tone

Professional, Expert, Modern, Innovative, Client-focused, Approachable, Aspirational, Sophisticated, Accessible Luxury

Brand Values

• •Quality Craftsmanship
• •Perfect Fit & Personalization
• •Customer Satisfaction & Service
• •Innovation & Modernization
• •Accessibility
• •Timeless Style

Best Practices

• •Always Emphasize the Client's Benefit: Frame features (like 3D scanning or fabric choices) in terms of how they directly benefit the client (e.g., "achieve your perfect fit with fewer fittings," "select a fabric that truly expresses your personality").
• •Balance Tradition with Innovation: Acknowledge the heritage of tailoring while highlighting modern approaches and technology. Use phrases like "time-honoured techniques, modern precision" or "classic style, contemporary fit."
• •Maintain a Professional yet Approachable Voice: Use clear, sophisticated language but avoid overly technical jargon unless explained. The tone should be welcoming and reassuring, especially for those new to bespoke tailoring.
• •Showcase Expertise Subtly: Instead of just saying "we are experts," demonstrate it through detailed descriptions of the process, fabric knowledge, and understanding of style, always relating it back to the client's needs and desired outcome.
• •Use Consistent Terminology and Messaging: Ensure that core concepts like "3D body scanning," "perfect fit," "luxury accessible," and "modern craftsmanship" are used consistently across all platforms and communications to reinforce brand identity.

Social Perception

Highly Regarded for Service and Quality, Innovative and Efficient, Trusted & Recommended, Value for Money, Confidence-Boosting

Copy Examples

• •Headline: Beyond Bespoke. Beyond Expectation. Body: At Tailor Made London, we fuse centuries of craftsmanship with innovative 3D scanning to create garments that aren't just made for you, they're part of you. Experience the perfect fit, effortlessly. Book your consultation today.
• •Headline: Your Signature Style, Expertly Crafted. Body: Defining your style is a journey. Crafting it to perfection is our expertise. From over 6,000 world-class fabrics to a fit that’s uniquely yours, discover the Tailor Made London difference. Let's create the suit that tells your story.
• •Headline: The Modern Art of Tailoring. Precision. Passion. Personality. Body: Forget stuffy traditions. Tailor Made London offers a refreshingly modern approach to bespoke tailoring. Our 3D body scanning ensures unparalleled accuracy, while our expert tailors guide you to a look that’s both timeless and contemporary. Elevate your wardrobe.
• •Headline: More Than a Suit. It’s Confidence, Tailored. Body: We believe true style begins with the perfect fit. Our dedicated team is here to make your bespoke journey seamless and enjoyable, resulting in a garment that empowers you to look and feel your absolute best. Step into Tailor Made London.
• •Headline: Luxury Tailoring, Reimagined for You. Body: Experience the art of bespoke without the intimidation. Tailor Made London makes exceptional quality and personalized service accessible. Visit our London showroom and let our experts help you design your ideal garment.