Brand Tone

Helpful, Accommodating, Personal, Passionate, Modern, Fashion-Forward, Celebratory, Romantic, Approachable, Friendly

Brand Values

• •Quality Craftsmanship
• •Customer Focus & Service
• •Handmade & Made-to-Order
• •Personalization
• •Passion for Bridal

Best Practices

• •Embrace a Bride-Centric Approach: Always speak directly to the bride's dreams, aspirations, and excitement. Use "you" and "your" frequently. Frame everything around making *her* day special and perfect.
• •Highlight the "Handmade with Love" Aspect: Consistently remind the audience that items are crafted by a dedicated team, not mass-produced. This reinforces quality, care, and the personal touch.
• •Be Genuinely Helpful and Accessible: Maintain the offer of free consultations and respond promptly and warmly across all channels. Encourage questions and customization discussions.
• •Showcase Modern Elegance Visually and Verbally: Ensure all imagery and language reflect a contemporary yet romantic bridal aesthetic. Use descriptive words that evoke delicacy, beauty, and fashion-forward thinking.
• •Foster a Community Feel: Encourage user-generated content, respond to comments and tags enthusiastically, and share real bride stories (with permission). Make brides feel like they are part of an exclusive, supportive group.

Social Perception

Highly Trusted, High-Quality Products, Excellent Customer Service, Fashionable & Unique, Worth the Investment

Copy Examples

• •Instagram Post (Showcasing a new veil): "Introducing the 'Seraphina' veil ✨. Delicately handcrafted with Chantilly lace and a sprinkle of pearl dew drops, she's made for the modern romantic. Dreaming of your perfect veil? DM us for a free consultation – let's create some magic together! #TailoredTulle #BridalVeil #HandmadeWedding #ModernBride #WeddingInspo"
• •Website Product Description (for a customizable veil): "Your vision, our craft. Our 'Evermore' classic tulle veil is the perfect canvas for your unique bridal style. Choose your length, your edging, and even add a personal touch with custom embroidery. Handmade with love in our Portland studio, because your happily ever after deserves nothing less than perfection. Chat with our designers today to start creating your dream veil!"
• •TikTok Video Caption (Behind-the-scenes of a veil being made): "Watch the magic happen! ✨ Each stitch, each pearl, all for *your* special day. We're obsessed with bringing your dream veils to life! Found us on TikTok? Let us know if you'd like a peek at your order being made! 😉 #TailoredTulle #HandmadeVeil #WeddingTikTok #BridalAccessories #CustomBridal #BehindTheSeams"
• •Email to a new subscriber: "Welcome to the Tailored Tulle family! We're so thrilled to have you join our community of brides who believe in unique, handcrafted details. Whether you're just starting to dream or ready to find 'the one' (veil, that is!), we're here to help you every step of the way. Explore our latest collections or chat with Katie for personalized advice. Your perfect bridal accessory awaits!"
• •Pinterest Pin Description: "Modern elegance meets timeless romance. Discover bridal veils and accessories handcrafted with love and designed to make your wedding day unforgettable. Pin your favorites and let's design your dream look! #TailoredTulle #WeddingVeils #BridalStyle #HandmadeBridal #FashionForwardBride"