Brand Tone

inspirational, personal, and gentle. The language used is encouraging and rooted in Christian faith, but in a soft-spoken and welcoming manner. The founder's personal story and direct, heartfelt communication with customers create a sense of intimacy and authenticity. The overall feeling is one of a supportive and caring friend.

Brand Values

• •Faith and Purpose
• •Authenticity and Personal Story
• •Meaning over Trends
• •Simplicity and Elegance
• •Community and Encouragement

Best Practices

• •Lead with the 'Why': Always connect the product back to the brand's mission of faith, encouragement, and personal story.
• •Use Gentle and Encouraging Language: Opt for words like "gentle," "whisper," "grace," "journey," and "encouragement" to maintain a soft and supportive tone.
• •Maintain a Personal Touch: Sign off emails and messages from the founder, Jasmine, to reinforce the personal connection. Share behind-the-scenes content that shows the handcrafted nature of the products.
• •Center the Customer's Story: In social media and marketing, highlight customer experiences and testimonials to build a sense of community and shared faith.
• •Keep it Visually Cohesive: Ensure that all visuals—from product photography to social media graphics—reflect the brand's minimalistic, elegant, and light-filled aesthetic. This visual consistency reinforces the brand's tone.

Social Perception

The public perception of Tailored Faith Co. is extremely positive. Customers see it as more than just a jewelry store; they view it as a "Godly small business" with a heartfelt mission. The owner is frequently described as "sweet" and putting her "heart into every single piece." Customers feel a personal connection to the brand and appreciate the personalized thank-you emails and thoughtful packaging. The brand is perceived as genuine, and its products are seen as beautiful, high-quality, and meaningful.

Copy Examples

• •Introducing our 'Whispers of Grace' collection. Each piece is delicately handcrafted to be a gentle reminder of the promises He has spoken over your life. Wear it close to your heart and carry His peace with you, always.
• •We are so humbled to see how you wear your stories. @[customer_handle], you are radiant! It’s an honor to create pieces that become a small part of your beautiful journey of faith.
• •A little something to brighten your day. For a limited time, enjoy 15% off your next order with code: FAITHFUL. May this be a small encouragement on your path this week. Blessings, Jasmine.
• •More than just jewelry, it’s a testament. Our handcrafted pieces are designed to be a simple, elegant expression of your faith. Find a piece that speaks to your heart.
• •Dainty, elegant, and filled with meaning. Our minimalist nose hoops are designed for the woman who finds beauty in simplicity and strength in her faith. Discover your perfect fit.