Brand Tone

Personal, Sentimental, Warm, and Aspiring

Brand Values

• •Personalization & Storytelling
• •Making a House a Home
• •Quality & Craftsmanship (Stated)
• •Customer Connection & Service (Stated)
• •Supporting Artists & Local Production

Best Practices

• •Develop a Brand Voice & Tone Guide: Document the core characteristics of your brand's voice (e.g., warm, personal, inspiring) and the appropriate tone for different contexts (e.g., empathetic for memorial pieces, celebratory for new home signs). Share this with everyone who writes for the brand.
• •Focus on "Making a House a Home": Consistently weave in the core value of transforming a living space into a deeply personal and cherished environment. Use language that evokes feelings of comfort, belonging, and joy.
• •Emphasize Personalization and Storytelling: Highlight how each canvas is unique and tells a customer's specific story or captures a precious memory. Use customer testimonials that reflect this.
• •Maintain Warmth and Empathy: Especially given the nature of some products (like pet memorials or family signs), ensure the copy is always sensitive, understanding, and heartfelt. This should also extend to customer service interactions.
• •Be Authentic and Transparent: While aiming for an aspirational and positive tone, ensure product descriptions accurately reflect the final product to manage expectations and build trust, addressing the concerns raised in negative reviews. Clearly communicate policies and guarantees.

Social Perception

Source for unique, personalized gifts and home decor that holds sentimental value. Seen as a way to commemorate special occasions and loved ones.

Copy Examples

• •Headline: Your Memories, Beautifully Crafted. Body: Turn your cherished moments into timeless art. At Tailored Canvases, we help you tell your unique story, one personalized canvas at a time. Create a piece that makes your house truly feel like home.
• •Headline: The Perfect Gift, Straight from the Heart. Body: Looking for a gift that speaks volumes? A personalized canvas from Tailored Canvases captures the laughter, the love, and the unforgettable moments. Give a gift that will be treasured for a lifetime.
• •Headline: Home is Where Your Story Unfolds. Body: Let your walls tell your story. From family names to beloved quotes, our custom canvases add a warm, personal touch to any room, making your space uniquely yours.
• •Headline: Celebrate Life's Special Milestones. Body: Commemorate a new home, a special anniversary, or the loving memory of a pet. Our artists carefully craft each canvas to honor what's most important to you, creating a lasting tribute.
• •Headline: Designed by You, Crafted with Love in the USA. Body: Support local artists and bring your vision to life with our custom-made canvases. We're dedicated to quality and helping you create beautiful, meaningful decor that you'll smile at every day.