Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Family-Oriented and Nurturing, Playful and Fun, Community-Focused

Brand Values

• •Family: Rooted in the founders' own family experiences and aims to help families share their passions.
• •Team Spirit & Sportsmanship: Celebrating the excitement and camaraderie of sports.
• •Quality & Comfort: Emphasis on premium materials like bamboo and practical, comfortable designs for children.
• •Creating Lasting Memories: Providing apparel that becomes part of cherished family experiences.
• •Joy and Fun: Bringing a playful element to children's clothing and celebrating the fun of sports.
• •Community & Giving Back: Fostering a community of like-minded fans and supporting charitable causes.

Best Practices

• •Always Emphasize Family and Shared Experiences: Frame products not just as clothing, but as tools for creating family memories and passing on traditions. Connect with the emotional aspect of sports fandom.
• •Use Enthusiastic and Positive Language: Reflect the excitement of game day and the joy of childhood. Words like "cheer," "celebrate," "MVP," "champion," and "playful" can reinforce this.
• •Highlight Comfort and Quality: Consistently mention the benefits of bamboo fabric (softness, hypoallergenic, breathable) and practical design features (double zippers), reassuring parents they are choosing the best for their children.
• •Foster a Sense of Community: Use inclusive language ("our community," "fellow fans"). Encourage interaction by asking questions, running contests, and prompting user-generated content with specific hashtags like #TailgateTikes.
• •Maintain a Playful and Lighthearted Voice: Incorporate fun sports metaphors and language that appeals to both parents and the idea of dressing up "little tikes." Keep the tone approachable and avoid overly formal or technical jargon.

Social Perception

A provider of high-quality, comfortable, and stylish children's apparel. Authentically passionate about sports and family. Trustworthy and reliable. A brand that helps families celebrate their team pride in a cute and practical way. Community-oriented and caring.

Copy Examples

• •Future MVP in training! 🏈 Our super-soft bamboo onesies keep your little fan comfy from the first cheer to the post-game nap. Which team will your tike be repping this season? Share their game-day spirit with #TailgateTikes! #LittleFan #GameDayReady #FamilyTraditions
• •Score big on comfort and cuteness! 🏆 Tailgate Tikes offers officially licensed collegiate gear for your littlest MVPs. Made from breathable bamboo, our PJs, onesies, and bibs are perfect for game day and every day. Shop now and get 10% off your first order! #TailgateTikes #BabyFanGear #CollegeSports #SupportSmall
• •Tee up for a day of fun! Our Golf Zippy One-Piece is a hole-in-one for comfort and style. Crafted from ultra-soft, hypoallergenic bamboo, it’s gentle on your baby’s skin. The handy double zipper makes changes a breeze, so there’s more time for play. Get your future golf pro ready to hit the links (or the playmat!) in style. #FutureGolfer #BabyGolf #BambooBabyClothes #TailgateTikes
• •📣 Big News for Little Fans! Our New [Season/Sport] Collection Just Dropped! 👶🏈
• •Dress Your Little MVP! 🏅 Shop Officially Licensed Collegiate & Sports-Inspired Bamboo Apparel. Comfort, Quality & Team Spirit for Your Tailgate Tike. Free Shipping $75+.