Brand Tone

Passionate, Enthusiastic, Expert, Knowledgeable, Approachable, Human, Authentic, Transparent, Proudly Canadian/Quebecois, Adventurous, Inspiring, Informative, Helpful, Playful, Humorous

Brand Values

• •Innovation
• •Passion
• •Human-centric
• •Expertise
• •Quality and Durability
• •Design and Aesthetics
• •Accessibility
• •Respect for Nature/Environment
• •Quebec Pride/Canadian Roots

Best Practices

• •Consistently weave in the "Proudly Canadian/Quebecois" identity through language, storytelling, and imagery.
• •Let the genuine love for paddleboarding and the deep knowledge of board craftsmanship shine through.
• •Write as if you're talking to a fellow enthusiast. Encourage interaction, share stories, and ensure customer service language is always warm and helpful, reflecting the "Human" brand value.
• •Don't shy away from being open, whether it’s about production processes or offering "imperfect" products. This builds trust.
• •Encourage exploration and connection with nature, subtly reinforcing the value of respecting the environment. Content should be uplifting and motivating.

Social Perception

High-Quality and Beautiful Products, Exceptional Customer Service, Trustworthy Brand, Community-Focused, Authentically Canadian/Quebecois, Passionate Experts

Copy Examples

• •Headline: Dive into Adventure. Discover Quebec’s Own Taiga Board. Body: Crafted with passion and a decade of expertise, our boards are your ticket to exploring Canada's waters. Quality you can feel, designs that inspire. What’s your next horizon? #TaigaBoard #PaddleLife #MadeInQuebec
• •Social Media Post (Instagram/Facebook - with image of a beautiful board on a lake): Sunrise paddles and glassy waters – this is what we live for. Our boards, designed with a touch of Quebec wood and a whole lot of heart, are built to make these moments unforgettable. Where is your Taiga taking you this weekend? Share your story! #TaigaAdventure #SUPQuality #PassionForPaddling
• •Product Description Snippet (for an "Imperfect" Board): Our "Almost Perfect" Collection: Same Taiga heart, slightly different skin. These boards are 100% functional, packed with the quality and performance you expect, just with minor cosmetic quirks. Built for adventure, priced for accessibility. Your eco-conscious way to hit the water! #TaigaValues #PerfectlyImperfect #SustainableSUP
• •Email Subject Line: Ready for a Real Canadian Paddle Experience? Email Body Excerpt: Hey [Customer Name], At Taiga Board, we're more than just board builders; we're riders and explorers, just like you. That's why we pour our Quebecois spirit and expert craftsmanship into every SUP, ensuring it’s ready for whatever adventure you have planned. Got questions? Our team is always here to help you find your perfect ride!
• •TikTok Video Concept Caption: KOOK ALERT! 🚨Friendly tip from your Taiga crew: Paddle blade forwards, leash on! 😉 We’ve all been there. Our mission? More fun, fewer faux pas on the water. What rookie mistakes did you make? Share below! 👇 #TaigaTips #Paddleboarding101 #SUPFun #DontBeAKook #WaterSafety