Brand Tone

Artisanal, Elegant, and Approachable

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Conscious Fashion/Sustainability
• •Authenticity/Artisanship
• •Everyday Elegance & Versatility
• •Customer Satisfaction

Best Practices

• •Embrace the Artisan Story: Always weave in the 'handcrafted,' 'artisan-made,' or 'designer' aspect. Remind the audience that there's a real person and skill behind each piece. This builds authenticity.
• •Focus on Timelessness over Trends: Use language that emphasizes classic, enduring style rather than seasonal fads. Words like 'timeless,' 'classic,' 'enduring,' and 'versatile' should be staples.
• •Highlight Quality and Materials: Clearly communicate the quality of materials used (e.g., 'Argentium sterling silver,' '14k gold-fill') and the meticulous craftsmanship. This justifies the value.
• •Maintain an Elegant yet Approachable Voice: While the jewelry is elegant, the language should remain accessible and friendly. Avoid overly technical jargon or overly formal phrasing. Speak directly to the customer ('you,' 'your').
• •Show, Don't Just Tell, Versatility: Instead of just saying the jewelry is versatile, provide examples or imagery that shows how it can be worn in different settings or with different outfits (e.g., 'from office to evening,' 'perfect with a simple tee or your favorite dress').

Social Perception

Customers and the public generally perceive Tahmi as a provider of high-quality, beautifully handcrafted, and timeless jewelry. The brand is seen as authentic due to the visibility of the artisan, Tahmi DeSchepper, and the emphasis on handmade techniques. There's a strong appreciation for the minimalist and classic aesthetic, making the jewelry versatile and suitable for everyday wear. The materials used are recognized as being of good quality, contributing to the perceived value of the pieces. The brand resonates with individuals who appreciate understated elegance, conscious purchasing, and artisan-made goods.

Copy Examples

• •Instagram Post (Product Focus): 'Discover the art of woven metal. Each link in our Classic Love Knot necklace is meticulously handcrafted, creating a piece that’s as timeless as it is versatile. Effortless elegance for your everyday. ✨ #TahmiJewelry #HandcraftedElegance #MinimalistStyle #ArtisanMade'
• •Email Newsletter (New Collection): 'Hello [Customer Name], I’m thrilled to unveil our latest collection, inspired by the quiet beauty of everyday moments. As always, each piece is designed and handcrafted by me, Tahmi, with a focus on timeless style and enduring quality. Explore designs made to be cherished for years to come. [Link to Collection]'
• •Website Banner (Brand Story): 'Tahmi: The Art of Woven Metal. Simple, artisan-crafted jewelry designed for your life. Experience the beauty of handmade.'
• •Facebook Ad (Highlighting Value): 'Invest in timeless elegance, not fleeting trends. Our handcrafted sterling silver earrings are designed to be your go-to, from busy workdays to relaxed weekends. Beautifully made, consciously created. Shop Tahmi. #ShopTahmi #EverydayLuxury #ConsciousFashion'
• •Product Description Snippet: 'Hand-woven with passion, this delicate [Product Name] necklace embodies simple sophistication. Crafted from [Material], it's light enough for all-day comfort yet makes a distinct statement. A testament to classic design and artisanal skill, perfect for the modern woman who values both beauty and longevity in her accessories.'