Brand Tone

Confident, Exclusive, and Urban

Brand Values

• •Originality and Self-Expression
• •Street Culture Authenticity
• •Community

Best Practices

• •Use "You" and "Your" language sparingly; focus on brand and product identity.
• •Embrace brevity; keep captions and headlines short, direct, and impactful.
• •Leverage exclusivity by using words like "Exclusive," "Limited," and "Access."
• •Stay authentic to street culture, avoiding outdated slang.
• •Maintain visual consistency across all platforms to reinforce the brand's aesthetic.

Social Perception

Desired and hyped, credible within its niche, and mysterious due to its exclusive approach.

Copy Examples

• •Engineered for the streets. The APEX // 002 collection is now live. Access via the link in bio. #27tagz #streetwear
• •This isn't just a hoodie. It's a statement. How would you rock it? Show us your fit.
• •Wear Your Identity. Don't Just Follow Culture—Define It.
• •Stealth Black or Optic White? Your call. The winning colorway drops next week. Choose wisely.
• •The password has been lifted. For the next 24 hours, the ETERNAL FLAME tracksuit is available exclusively to you. Welcome to TAGZ.