Tono de Marca

Youthful, trendy, and aspirational; friendly and approachable, using contemporary slang and visually driven language to position customers as stylish and confident.

Valores de Marca

• •Empowerment
• •Affordability & Quality
• •Made in India
• •Trend-Focused
• •Community

Mejores Prácticas

• •Stay Visually Consistent: Continue prioritizing high-quality, aesthetically pleasing visuals on Instagram. The visual language is as much a part of the tone as the written copy.
• •Use Youthful & Positive Language: Incorporate trendy, upbeat phrases and emojis that resonate with your target audience. Keep the language simple, direct, and focused on the feeling the clothes evoke (e.g., confidence, beauty, fun).
• •Emphasize Core Values in Captions: Regularly weave in keywords related to your values, such as 'affordable luxury,' 'Made in India,' and 'empowering style,' to reinforce the brand identity.
• •Engage with the Community Authentically: When responding to comments and messages, maintain a friendly and helpful tone. Feature user-generated content regularly to make customers feel seen and valued, strengthening the community aspect of the brand.
• •Be Transparent and Proactive in Communication: Given the feedback on shipping delays, it's crucial to be transparent. Acknowledge potential delays in your order confirmation emails and provide realistic delivery timelines. Improving communication in this area can help manage customer expectations and mitigate negative perceptions.

Percepción Social

Generally perceived as offering stylish and desirable clothing at good prices, with appreciation for its aesthetic and satisfaction with product quality/fit. However, significant concerns exist regarding slow delivery, incorrect tracking, and poor customer service post-purchase, which tarnish its reputation despite being a legitimate store.

Ejemplos de Copy

• •Stop scrolling. ✋ Your weekend outfit just dropped. Introducing the 'Midnight Bloom' dress - for moments that turn into memories. Tap to make it yours. #TagTheLabel #NewCollection #LuxeForLess
• •Elevate your campus style without breaking the bank. ✨ Our new collection is serving looks that are 100% you. Affordable, chic, and made with ❤️ in India. Shop now and get 10% off your first order! #StudentStyle #AffordableFashion #MadeInIndia
• •One set. Endless vibes. How would you rock our 'City Sleeker' Co-ord? Show us your style! #TagYourStyle #CoordSet #OOTDInspo
• •That 'Add to Cart' feeling, but better. Our End-of-Season Sale is ON! Up to 40% off on the styles you've been eyeing. Don't wait, these won't last. #Sale #TagTheLabel #FashionDeals
• •Confidence looks gorgeous on you, @[customer_username]! ❤️ We love seeing our #TagGirls shine. She's wearing our 'Summer Romance' dress. Tag us in your photos for a chance to be featured! #CustomerLove #ConfidentInTag