Brand Tone

friendly, approachable, knowledgeable, and community-oriented

Brand Values

• •Customer Service Excellence
• •Wide Selection & Quality
• •Convenience
• •Community Focus
• •Adaptability
• •Value

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to. Use language that is relatable and welcoming, avoiding overly technical jargon unless explaining something specific where expertise is valued.
• •Prioritize Helpfulness and Expertise: Position copy as a helpful guide. Share knowledge about products, pairings, or occasions in an accessible way. This reinforces the "knowledgeable" aspect of the brand tone.
• •Emphasize Community and Local Connection: Regularly incorporate messaging that highlights the brand's local roots, involvement, or understanding of the community it serves.
• •Maintain a Friendly and Approachable Voice: Use conversational language. Contractions, questions, and a generally positive and upbeat manner can make the brand feel more personable.
• •Ensure Consistency Across All Channels: Whether it's a website banner, a social media post, an email newsletter, or an in-store sign, the tone should feel familiar and aligned with the established brand voice. Regular internal reviews of marketing materials can help maintain this consistency.

Social Perception

TAG Liquor Stores is generally perceived positively by customers. They are seen as a reliable and well-stocked liquor store chain with knowledgeable staff who enhance the shopping experience. The convenience of multiple locations and online delivery options contributes to this positive perception. They are viewed as a local business that understands its customer base and provides good value.

Copy Examples

• •Headline: Weekend Cheers Start Here! Body: Planning a get-together or a quiet night in? Swing by your local TAG Liquor Store or browse our huge selection online! From crisp IPAs to smooth Merlots, we’ve got your perfect pour. Our friendly team is always ready with a recommendation! #ShopLocal #WeekendVibes
• •Headline: Discover Your New Favourite Bottle. Body: Did you know we stock over 200 cold craft beers at our Brookswood location? Plus, our experts across all stores are passionate about helping you find that hidden gem, whether it's a bold red, a sparkling rosé, or a unique spirit. Explore online or visit us today! #WineLovers #CraftBeer #ExpertPicks
• •Headline: Special Moments, Delivered. Body: Can't make it to the store? No problem! Get your favourite wines, spirits, and more delivered right to your door, Canada-wide. Fast, reliable, and ready for your celebration (or just a Tuesday!). Order now at tagliquorstores.com. #LiquorDelivery #Convenience #TAGatHome
• •Headline: Your Community Liquor Store Since 1991. Body: As a family-owned BC business, we’re proud to have served the Lower Mainland for over 30 years. Thank you for supporting local! We're always striving to bring you the best selection and service. What are you sipping on this week? #FamilyOwned #BCLocal #ThankYou
• •Headline: Holiday Hosting? We’ve Got You Covered! Body: From festive wines to celebratory spirits, find everything you need for your holiday gatherings at TAG. Check out our latest blog post for pairing ideas that will wow your guests! Visit us in-store or online for easy shopping. #HolidayCheers #Entertaining #FestiveDrinks