Brand Tone

Authentic & Down-to-Earth, Passionate & Enthusiastic, Community-Focused & Friendly, Proudly Australian, Helpful & Informative

Brand Values

• •Quality & Durability
• •Australian Made
• •Practicality & Functionality
• •Customer Satisfaction & Service
• •Passion for the Outdoors
• •Customization

Best Practices

• •Use terms and slang common in the Australian outdoor, 4x4, and camping community (e.g., "rig," "bush," "mate") where appropriate, but keep it broadly understandable.
• •Consistently weave in the benefits of locally made, durable products. Mention materials and craftsmanship.
• •Share genuine experiences, behind-the-scenes content, and user-generated photos/videos. Avoid overly corporate or polished language. Let the passion for the outdoors shine through.
• •Explain how the products make outdoor adventures easier, more comfortable, or better organized, rather than just listing features.
• •Encourage interaction, ask questions, run polls, and feature customer stories and photos. Make customers feel like part of the "Tage Outdoors family."

Social Perception

Positive: Customers generally perceive Tage Outdoors as a provider of high-quality, durable, and practical Australian-made gear. Reliable: The brand is seen as trustworthy, delivering on its promises of quality and good service. Authentic Small Business: TikTok content, in particular, fosters a connection with the people behind the brand, showcasing them as genuine and hardworking. Community-Oriented: Appreciated for engaging with their customers and sharing their outdoor experiences.

Copy Examples

• •Built for the Aussie bush, by Aussies who love it! 🇦🇺 Our heavy-duty canvas gear is ready for whatever your next adventure throws at it. Where are you headed this weekend? #TageOutdoors #AustralianMade #CampingAustralia #4x4Adventure #BuiltTough
• •Stop settling for gear that can't keep up! At Tage Outdoors, we craft quality, Australian-made canvas and PVC solutions for your 4x4, camping trips, and furry co-pilots. Practical, durable, and made for adventure. Shop local, explore wild! 👉 [Link to website]
• •Another batch of our popular Dog Box Curtains heading out! 💪 Keeping your best mate comfy and your setup sorted. Proudly Aussie made, from our workshop to your rig! 🐾 #TageOutdoors #SmallBusiness #AustralianMade #DogGear #4x4Life #CampingWithDogs
• •Tage Outdoors: Quality Australian Made Gear. Built for the Bush. Ready for Anything.
• •Hey [Customer Name], planning your next getaway? Don't let flimsy gear hold you back. Our range of Australian-made canvas and PVC products is designed for durability and practicality, so you can focus on making memories. Check out our latest arrivals and customer favourites!