Tono de Marca

Innovative, efficient, straightforward, tech-savvy yet accessible, adapting to be playful and trend-focused on platforms like TikTok.

Valores de Marca

• •Simplicity
• •Efficiency
• •Connectivity
• •Innovation
• •Customization

Mejores Prácticas

• •Focus on the 'How-To' and the 'Why': Always lead with the benefit. Instead of saying 'We sell NFC keychains,' say 'Share your portfolio instantly in meetings with a tap of your keychain.' Explain the value before the feature.
• •Use Action-Oriented Language: Employ strong verbs that convey speed and simplicity. Words like 'Tap,' 'Share,' 'Connect,' 'Open,' and 'Link' should be prominent in headlines and calls-to-action.
• •Adapt the Tone to the Platform: Maintain the core values of simplicity and efficiency, but adjust the emotional tone. Be professional and results-driven on LinkedIn, visually engaging and concise on Instagram, and playful and trend-aware on TikTok.
• •Emphasize 'No App Needed': This is a significant competitive advantage and a key value proposition. Reinforce this point frequently in marketing materials to address a potential friction point for new users and highlight the product's ease of use.
• •Show, Don't Just Tell, with Testimonials: Integrate customer stories and use cases into the copy. Instead of just listing features, frame them within a real-world scenario: 'Laura saw her Google reviews double in one month with our LinkStand.' This builds trust and makes the benefits tangible.

Percepción Social

Positive, practical, innovative, modern solution, reliable, perceived as both a serious business tool and a cool gadget.

Ejemplos de Copy

• •Stop exchanging contacts. Start connecting. Share your world with a single tap.
• •Your business card is officially obsolete. Link your socials, website, and payment links to one TagCheck keychain. The last business card you'll ever need. Tap the link in bio to see how it works!
• •TikTok Video Concept: A short, fast-paced video showing a user at a coffee shop. Text overlay: 'They asked for my Insta...' The user taps their TagCheck keychain on the other person's phone, instantly opening their Instagram profile. On-screen text: 'Networking in 2025. Get your TagCheck.'
• •Tired of asking customers to leave a review? Make it effortless. Our NFC-powered stands open your Google Review page with a simple tap. Watch your ratings climb. #NFC #BusinessGrowth #CustomerFeedback
• •How NFC Technology Is Revolutionizing Networking for Professionals: 5 Use Cases Beyond the Digital Business Card.