Brand Tone

Authentic, Inspirational, Helpful, Professional, Warm

Brand Values

• •Quality Craftsmanship
• •Customization & Personalization
• •Natural Materials
• •Customer Satisfaction
• •Inspiration & Style

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Authentic, Inspirational, Helpful, Professional, Warm) with examples of do's and don'ts. Include preferred vocabulary (e.g., "maatwerk," "vakmanschap," "eikenhout") and phrases to avoid. Share this with anyone creating content.
• •Focus on "Maatwerk" and Craftsmanship: Consistently highlight the custom-made aspect and the skill involved in creating the tables. Use words that evoke quality, natural materials, and attention to detail.
• •Tell Stories, Don't Just Sell Products: Share the journey of a table, customer stories (with permission), or the inspiration behind a design. This builds an emotional connection and reinforces authenticity.
• •Be Visually Consistent with Your Words: Ensure the language used in captions and descriptions complements the high-quality, stylish imagery. If the image is warm and inviting, the copy should reflect that.
• •Engage Authentically: When responding to comments or queries, maintain the helpful, approachable, and professional tone. Personalize responses where possible, reinforcing the customer-centric value. Avoid overly generic or robotic replies.

Social Perception

High-Quality Provider, Reliable & Good Service, Specialist Expertise, Value for Money, Aesthetic Appeal

Copy Examples

• •Instagram Post (Image: Stunning custom oak dining table in a sunlit room): "Your home, your rules, your table. ✨ Dreamt of a specific size, finish, or design? Our passion is bringing your vision to life with handcrafted oak tables, made just for you. Let's create the heart of your home, together. #Tafelwinkel #Maatwerk #Eikenhout #Droomtafel #Interieurinspiratie"
• •Website Product Description (For a new table model): "Meet the 'Stadstuin' Garden Table: Crafted from robust reclaimed teak and paired with a sleek, powder-coated steel frame, the Stadstuin is built to embrace the elements and elevate your outdoor gatherings. Each plank tells a story, bringing authentic character to your patio or garden. Choose your perfect dimensions for endless summer evenings. #Tafelwinkel #Tuinmeubelen #OutdoorLiving #DuurzaamDesign #Maatwerk"
• •Facebook Ad (Targeting users interested in home renovation): "Renovating? Don't settle for a one-size-fits-all table. At Tafelwinkel.nl, we believe your furniture should be as unique as your home. Discover the beauty of custom-made oak tables, designed by you, handcrafted by us. Visit our showroom or explore options online! Link in bio. #Interieur #Woonwinkel #TafelOpMaat #Huisinrichting #Kwaliteit"
• •Blog Post Title & Intro: Title: "Oak & Soul: Why a Handcrafted Table Transforms Your Dining Experience" Intro: "There's something undeniably special about gathering around a table built with care, from wood that tells a story. It's more than just furniture; it's where memories are made. We delve into why choosing a handcrafted oak table from Tafelwinkel.nl brings not just style, but soul, into your home. #Woonblog #EikenTafel #Vakmanschap #HuiselijkGeluk"
• •Email Newsletter Snippet (Highlighting customer satisfaction): "We love seeing our tables find their perfect homes! This month, we're shining a spotlight on Sarah's stunning custom dining set (photo included). 'It's exactly what we envisioned, and the quality is outstanding!' she told us. Ready to find *your* perfect table? Our team is here to help you every step of the way. #Klantverhaal #HappyCustomer #TafelwinkelService #MaatwerkMeubels"