Brand Tone

helpful, customer-oriented, and reliable

Brand Values

• •Quality
• •Customer Satisfaction
• •Customization & Variety
• •Reliability
• •Accessibility

Best Practices

• •Focus on Solutions: Frame product descriptions and marketing messages around how the tabletops solve customer needs (e.g., durability for families, specific aesthetics for design projects, custom sizes for unique spaces).
• •Use Clear, Approachable Language: Avoid overly technical jargon. Explain materials and processes in a way that is easy for the average customer to understand, reinforcing the helpful aspect of the brand.
• •Highlight Customer Support: Consistently mention the availability of expert advice (referencing team members like Laura and Ernst where appropriate in more personal communications like email), free samples, and the showroom to reinforce customer-oriented values.
• •Emphasize Reliability and Quality: Mention aspects like their own delivery service, quality materials, and guarantees to build trust and underscore the reliability of the brand.
• •Incorporate Customer Testimonials: Continue to leverage positive customer reviews in marketing materials to provide social proof and let satisfied customers communicate the brand's values and tone.

Social Perception

The general perception among customers who have left reviews is positive. They are seen as a provider of good quality, often custom-made tabletops, with helpful and solution-oriented customer service. The company is perceived as trustworthy and delivering on its promises, even if occasional issues like stock discrepancies or longer lead times for custom items occur. The lack of a significant social media presence means that broader public perception beyond direct customers is difficult to gauge.

Copy Examples

• •Crafting the heart of your space, one tabletop at a time. Discover quality, customized to your vision. What can we create for you today?
• •Your perfect table is waiting. From durable melamine to elegant oak, find the ideal fit or let us create a custom tabletop just for you. Get your free sample and start designing!
• •Big project or small update, we deliver quality you can trust. With over 6,000 tabletops in stock and our own careful delivery service, your new centerpiece will arrive safely.
• •Need a specific size or unique shape? We specialize in custom tabletops. Talk to our friendly experts, Laura and Ernst, and let's bring your ideas to life!
• •More than just a tabletop, it's a gathering place. We're committed to helping you find or create the perfect surface for your home or business, backed by helpful service every step of the way.