Tono de Marca

empowering, inspiring, and calm

Valores de Marca

• •Self-Care and Mental Wellness
• •Intentionality
• •Creativity and Artistry
• •Community Empowerment

Mejores Prácticas

• •Lead with 'Why': Always connect the copy back to the core mission of promoting self-care, healing, and intentionality. Start with the feeling or value, then introduce the product.
• •Use Empowering and Affirming Language: Employ words like "intentional," "healing," "journey," "empower," "joy," and "self-love" consistently across all platforms to reinforce brand values.
• •Maintain a Personal Connection: Continue sharing the story and passion behind the creations. Using "I" and "my" when speaking from the founder's perspective builds authenticity and trust.
• •Speak Directly to the Community: Address the audience with inclusive and warm terms like "beautiful people" or "community." Acknowledge the specific mission of supporting the Black community's wellness journey where appropriate.
• •Focus on Benefits Beyond the Physical: Frame product descriptions around the emotional and mental benefits. It's not just a sweatshirt; it's a "wearable hug." It's not just a print; it's a "daily affirmation."

Percepción Social

The brand is perceived as authentic and purpose-driven. The direct engagement from the creator on platforms like TikTok fosters a personal connection with the audience. Customers are likely drawn to the unique artwork and the positive messages embedded in the products. The narrative of the founder turning a creative outlet during the pandemic into a business adds a layer of relatability and resilience to the brand's identity.

Ejemplos de Copy

• •Infuse your space with intention. ✨ Our 'Trust the Journey' print is more than just decor; it's a daily reminder to embrace your path with peace and confidence. Let your walls tell a story of healing and self-love. #TaelorChanelCreates #IntentionalLiving #BlackArt
• •Your sanctuary deserves to feel like one. At Taelor Chanel Creates, we design art and apparel with your healing journey in mind. Wrap yourself in comfort and surround yourself with messages that uplift and inspire. Discover our collection today.
• •A soft-spoken statement for the days you need a gentle reminder. Our 'Human Too' crewneck is crafted for comfort and designed with the intention to honor your full, authentic self. It's okay to just be. Wear it as a warm embrace on your journey of self-care.
• •A little light for your inbox ✨ (Body) "Hello beautiful people, we believe that self-care is a revolutionary act. This week, we're sharing a new illustration designed to bring a moment of calm to your day. Plus, see our new arrivals made to celebrate you."
• •From a thought to a finished piece. ✨ Every illustration starts with an intention—to bring a little more joy, peace, and self-love into the world. What message do you need to hear today? #DigitalArt #BlackIllustrator #SelfCareJourney #ProcreateArt