Brand Tone

Approachable, Friendly, Confident, Knowledgeable, Trendy, Fashion-Forward, Community-Oriented, Empowering

Brand Values

• •Customer Satisfaction
• •Quality
• •Affordability/Value
• •Trend-Consciousness
• •Style & Hair Health
• •Inclusivity/Representation

Best Practices

• •Consistently use language that resonates with the streetwear and Black hair care community. This includes relevant slang, cultural references, and a tone that is both aspirational and relatable.
• •Always connect product features to customer benefits.
• •Maintain the friendly and helpful tone in all customer interactions, from social media comments to email support.
• •Ensure imagery and videos on social media reflect the "luxury streetwear" vibe.
• •Use copy that makes customers feel confident and proud. Focus on how Taelor Boutique products help them express their individual style and care for their hair.

Social Perception

Positive Reputation for Quality, Reliable Customer Service, Fashionable and Stylish, Good Value, Trusted for Hair Care, Efficient Delivery

Copy Examples

• •Level up your look 🔥 Our NEWEST drop of silky durags just landed. Crafted for ultimate wave protection & unmatched style. Don’t sleep on these – tap to shop before they’re gone! #TaelorBoutique #LuxuryStreetwear #DuragStyle #FreshDrop
• •Keep Your Crown Protected & Stylish. ✨ Taelor Boutique: High-Quality Bonnets & Durags. Shop Now!
• •Experience the difference with our premium velvet durag. Buttery soft for maximum comfort, strong compression for serious wave development, and a look that says you know what’s up. This isn’t just a durag, it’s a statement. #HairCare #StreetStyleEssential
• •👑 Your Style Upgrade is Here! + Exclusive Access to our latest streetwear!
• •Stay Fly, Stay Protected. Discover Taelor Boutique – Where Quality Streetwear Meets Hair Care.