Brand Tone

Trusted & Traditional, Personal & Approachable, Quality-Focused & Expert, Modern & Engaging

Brand Values

• •Heritage and Family Tradition
• •Craftsmanship and Quality
• •Customer Trust and Exceptional Service
• •Irish Identity & Community Engagement
• •Integrity & Transparency
• •Adaptability and Modernity

Best Practices

• •Always Weave in Heritage and Expertise: Consistently, yet naturally, mention the family-run history (since 1963) and the in-house goldsmith/watchmaking skills to reinforce trust and authority.
• •Prioritize Warm, Personal Language: Even when discussing luxury items, maintain a friendly, approachable, and customer-centric voice. Use "you" and "your" to make the customer feel central. Share customer stories or testimonials (with permission) to enhance relatability.
• •Highlight Craftsmanship and Quality with Specifics: Instead of generic terms, use descriptive language that evokes the handcrafted nature, the quality of materials (e.g., "dazzling G VS diamonds," "solid 14ct gold"), and the meticulous attention to detail in their bespoke and repair services.
• •Balance Tradition with Modern Appeal: While celebrating heritage, ensure copy also reflects current offerings like lab-grown diamonds, permanent jewellery, and contemporary designs. Use modern, engaging language on platforms like TikTok and Instagram to connect with a diverse audience.
• •Emphasize Trust and Full-Service Support: Regularly mention services like repairs, valuations, and custom design to position the brand as a long-term, reliable partner for all jewellery needs, not just initial purchases. This reinforces their commitment beyond the sale.

Social Perception

Highly Reputable & Trustworthy, Excellent Customer Service, Skilled Craftsmanship, Community-Minded, Balanced Appeal

Copy Examples

• •Headline (Website/Social Media): "Crafting Your Forever, Since 1963. ✨ Discover bespoke engagement rings and timeless treasures with Tadgh O Flynn Jewellers – where Irish heritage meets modern brilliance." Body: "For over 60 years, our family has been part of your most precious moments. Visit us in Nenagh or Ennis, or explore our collections online. Let our expert goldsmiths help you find or create the piece that tells your unique story. #TadghOFlynnJewellers #IrishJewellery #Craftsmanship #YourStory"
• •Social Media Post (Instagram/Facebook - showcasing a new collection): "New Arrivals Alert! 💫 Fall in love with our latest collection, blending contemporary design with the quality craftsmanship Tadgh O Flynn Jewellers is renowned for. From dazzling lab-grown diamonds to classic gold pieces, find something that truly sparkles. Pop into our Nenagh or Ennis store or tap to shop! #NewIn #JewelleryDesign #LuxuryJewellery #ShopLocalIreland #TadghOFlynn"
• •TikTok Video Caption (for a behind-the-scenes/educational video): "Ever wonder how your perfect wedding band is made to fit? 🤔 Watch Tadgh Óg work his magic! ✨ At Tadgh O Flynn Jewellers, it’s all about precision, passion, and a personal touch. Got questions about bespoke jewellery? Drop them below! 👇 #Goldsmith #BespokeJewellery #WeddingRing #IrishCraft #JewelleryMaking #BehindTheScenes"
• •Promotional Email Subject: "A Gift from the Heart, Crafted by Hand 💖" Body: "Looking for a truly special gift? At Tadgh O Flynn Jewellers, we believe in the beauty of handcrafted quality and the joy of giving. Explore our curated selection of fine jewellery or discuss a bespoke design with our award-winning team. Because some moments deserve more than just a gift, they deserve a legacy. Visit us or book a consultation today. #FamilyJewellers #HandcraftedPerfection #IrishDesign #GiftIdeas"
• •In-Store Signage/Local Ad: "Tadgh O Flynn Jewellers: Your Family Goldsmiths for Over 60 Years. From cherished repairs to dream engagement rings, trust our tradition of excellence and personal service. Nenagh & Ennis. Quality you can feel, service you’ll remember."