Brand Tone

Passionate, Community-Oriented, Authentic, Customer-Focused, Knowledgeable

Brand Values

• •Family
• •Community
• •Customer Service
• •Quality
• •Trust
• •Passion for Fishing
• •American Design/Engineering
• •Value/Affordability

Best Practices

• •Emphasize Family and Community: Regularly share stories from your customers (with permission), highlight community involvement, and use language that fosters a sense of belonging. Refer to your team and customers as part of the 'Tackle Industries family.'
• •Show, Don't Just Tell, Your Passion: Let your genuine enthusiasm for fishing shine through. Use vivid, descriptive language when talking about fishing experiences and product performance. Share your own fishing adventures.
• •Maintain Authenticity: Be transparent about your Iowa roots and family-owned status. Avoid overly corporate jargon. Keep the language relatable and down-to-earth, reflecting the real experiences of anglers.
• •Focus on Quality and Expertise, Backed by Service: Confidently explain the design and engineering behind your products, highlighting their durability and effectiveness. Always pair this with a commitment to excellent, personal customer service, reinforcing trust.
• •Be Inclusive and Supportive: Address both experienced anglers and newcomers. Offer tips, how-to content, and encouragement. Celebrate catches of all sizes and the joy of being on the water, not just trophy hunting (though that is a key part of their product focus).

Social Perception

Positive, High-Quality Products, Excellent Customer Service, Good Value, Reliable and Trustworthy, Community-Focused, Innovative

Copy Examples

• •Headline: Built by Our Family, For Yours. Tackle the Water with Confidence. Body: From our small-town Iowa home to your favorite fishing spot, Tackle Industries pours passion and proven design into every lure and rod. We believe in quality gear that performs, season after season, helping you create those unforgettable moments on the water. That’s the Tackle Industries promise. #TackleIndustries #FamilyFishing #QualityGear
• •Headline: The Super D Swimbait: Trusted by Anglers, Feared by Musky. Body: Engineered for that perfect swim, built to withstand the fight. The Super D isn't just a lure; it's a legend in the making, born from countless hours on the water and a commitment to quality. See why the fishing community trusts Tackle Industries. #MuskyFishing #SuperDLure #BigFishEnergy
• •Headline: More Than Just Tackle. We're Your Fishing Community. Body: At Tackle Industries, we share your passion. Whether you’re a seasoned pro or just starting out, we’re here with the gear, the expertise, and the support to make every cast count. Join the Tackle Industries family and let's share the joy of fishing. #FishingCommunity #TackleSupport #CatchMoreFish
• •Headline: Iowa Built. Tournament Tested. Your Secret Weapon. Body: Don't let its humble roots fool you. Tackle Industries gear is designed in the heartland and built tough for serious anglers. Experience the difference quality engineering makes when you’re chasing giants. #MadeInUSAQuality #FishingRods #LureCraft
• •Headline: Your Next Personal Best Starts Here. Body: Dreaming of that trophy catch? We craft the rods and lures designed to turn those dreams into reality. With Tackle Industries, you're not just buying tackle; you're investing in quality, performance, and the thrill of the chase. What will you catch next? #TrophyHunting #FishingGear #TackleIndustriesPerformance