Brand Tone

Safety-Conscious & Responsible, Educational & Developmental, Innovative & Forward-Thinking, Encouraging & Positive, Authoritative & Credible

Brand Values

• •Player Safety: The paramount value is protecting young athletes from injuries, especially head injuries.
• •Skill Development: Committed to teaching authentic football fundamentals and proper techniques.
• •Love of the Game: Aims to preserve the spirit and tradition of football while making it accessible and enjoyable.
• •Inclusivity: Provides a way for more children, including those whose parents might be hesitant about traditional tackle, to participate in football.
• •Progress & Innovation: Adapting football to meet contemporary safety standards and concerns.

Best Practices

• •Prioritize Safety in Messaging: Always lead with or prominently feature the safety benefits of TackleBar Football. Use phrases like "safer alternative," "reduced risk," "protecting young athletes."
• •Emphasize Skill Development: Consistently highlight that TackleBar teaches "real football fundamentals," "proper technique," and is a "developmental tool."
• •Use Positive and Encouraging Language: Focus on the enjoyment, participation, and positive experiences TackleBar enables. Avoid fear-mongering but be clear about the risks TackleBar mitigates. Words like "fun," "confidence," "passion," "thrive" are good choices.
• •Leverage Credibility: Regularly mention partnerships (USA Football, Riddell), research findings, and endorsements from coaches and experts to build trust and authority.
• •Maintain a Consistent Voice Across Platforms: Whether it's a website update, a social media post, or a brochure, the core message of safety, skill, and love for the game should be communicated in a clear, consistent, and recognizable tone. Ensure visuals also align with this messaging, showing active, engaged, and safely playing children.

Social Perception

Parents: Largely perceived very positively as a solution that alleviates safety concerns (especially concussions) while allowing their children to experience and learn football. Seen as a responsible choice. Coaches: Increasingly viewed as a valuable tool for teaching fundamental tackling techniques safely, especially at younger age groups and as a way to build participation numbers. Some initial skepticism may exist from traditionalists, but the benefits for safety and skill progression are recognized. Players: Young athletes seem to enjoy it as it feels more like "real football" than flag football, with the ability to wear pads and engage in more authentic football actions, while still being fun and less intimidating than full tackle. Football Organizations (e.g., USA Football): Endorsed and integrated into development models, signifying its acceptance and legitimacy as a developmental stage of the sport. General Public/Media: Generally reported as a positive innovation addressing a significant issue in youth sports.

Copy Examples

• •Headline: Keep the Spirit. Lose the Risk. Body: TackleBar Football lets young athletes learn the game they love, developing real skills and a passion for football, all while significantly reducing injuries. It’s the smarter, safer way to play. #SaferFootball #RealSkills
• •Headline: Build Their Foundation, Not Their Fear. Body: With TackleBar, proper tackling technique is learned from day one, without the high-impact collisions. Give your players the confidence and fundamentals to excel. Learn more about bringing TackleBar to your league! #YouthFootball #SkillDevelopment
• •Headline: The Future of Football is Here. And It's Safer. Body: TackleBar Football is revolutionizing how young players experience the game. Endorsed by USA Football and designed for skill progression, we're keeping kids in the game and parents' minds at ease. #FootballInnovation #PlayerSafetyFirst
• •Headline: More Fun, Fewer Worries. That's TackleBar. Body: Watch your young athletes thrive! TackleBar provides an authentic football experience—the pads, the plays, the teamwork—but with a proven approach to safety that lets everyone enjoy game day. #TackleBarTough #YouthSports
• •Headline: Don't Just Play. Play Smart. Play TackleBar. Body: Equip your young champions with the best of both worlds: the thrill of football and the protection they deserve. TackleBar Football is the proven bridge to a lifetime love of the game. #FutureStars #SafePlay