Brand Tone

passionate, academic, and detail-oriented

Brand Values

• •Depth and Realism
• •Empowering Game Masters
• •Old-School Sensibilities
• •Creative Independence

Best Practices

• •Emphasize Research and Depth: All copy should reflect the brand's commitment to well-researched and detailed content. Use words like "meticulous," "in-depth," "researched," and "historical" to describe the products.
• •Speak from a Creator's Perspective: Frame the brand's voice as that of a passionate creator and fellow gamer. Use "we" and "our" to create a sense of a dedicated team, even if it's primarily a solo effort. This fosters a connection with the audience of fellow hobbyists.
• •Focus on the GM's Needs: The value proposition of saving GMs time while providing high-quality content is a strong selling point. This benefit should be clearly communicated in marketing materials.
• •Maintain a Professional and slightly Academic Tone: Avoid overly casual language, slang, or memes. The tone should be intelligent and respectful of the audience's interest in a more grounded and thoughtful gaming experience.
• •Be Transparent and Passionate: In blog posts, social media updates, and newsletters, let the passion for world-building and game design shine through. Sharing the "why" behind the creations can build a loyal following for a small, independent publisher.

Social Perception

Tacitus Publishing Tradehouse has low brand recognition and minimal online visibility, partly due to its misleading name. Product reception is mixed, with both positive features and critical reviews. The brand is largely perceived as a creator-centric, one-person passion project tied closely to its founder, James S. Austin.

Copy Examples

• •Tired of surface-level scenarios? 'The Sunken Spire of Arathos' is a new Q-Adventure for 5E designed for GMs who crave depth without the prep. Explore a meticulously researched underwater ruin where history and magic collide. Less time planning, more time playing. #TTRPG #DnD #5e #Worldbuilding
• •Our worlds are built on a foundation of history, anthropology, and a passion for immersive storytelling. Tacitus Publishing was founded on the belief that a well-researched setting is the key to unforgettable adventures. We craft detailed TTRPG supplements that respect your intelligence and save you time, so you can focus on what matters most: the story you create at the table.
• •**The Kingdom of Castiel Sourcebook:** Journey to the northern frontier of Ballidrous, a land of hardy folk and ancient secrets. This 5E-compatible sourcebook provides a complete overview of the kingdom's history, key figures, political landscape, and adventure hooks. Grounded in realism and rich with lore, Castiel is a living, breathing setting ready to be dropped into your campaign. #ChroniclesOfBallidrous #5eCampaign
• •Thank you for being a part of our world. As a fellow creator, you know that depth matters. That's why we're excited to give you a sneak peek at our upcoming release, the 'Red Wyvern Role-Playing Game'—a system designed with a nod to old-school crunch and a focus on meaningful character customization. Get ready for a new way to adventure.
• •Forge your own epic saga in the world of Ballidrous. Our supplements are crafted to bring a new level of detail and realism to your fantasy campaigns. Spend less time prepping and more time creating legendary moments. #TTRPG #IndieRPG #GMtips