Brand Tone

Empowering & Advocating, Approachable & Accessible, Sophisticated & Curated, Educational & Informative, Passionate & Purpose-Driven, Conversational & Engaging

Brand Values

• •Equity & Empowerment
• •Artistic Integrity & Quality
• •Accessibility
• •Community
• •Curation & Expertise
• •Conscious Consumption

Best Practices

• •Lead with the 'Why': Always circle back to the core mission of empowering female artists and making art accessible. This purpose should subtly (or overtly, when appropriate) underscore all communications.
• •Balance Sophistication with Accessibility: While the art and brand are elevated, the language should remain inviting and unpretentious, especially when targeting emerging collectors. Avoid overly academic or exclusionary art jargon.
• •Champion the Artists: Make the artists the heroes of the story. Share their backgrounds, inspirations, and the impact of their work. This reinforces the 'collective' and 'empowerment' values.
• •Educate and Inspire: Position Tacit as a knowledgeable guide in the art world. Share tips on collecting, understanding art, and the importance of diversity in art, inspiring confidence in buyers.
• •Maintain Visual & Verbal Cohesion: Ensure the sophisticated, clean, and empowering aesthetic seen on the website and social media is matched by a confident, clear, and passionate voice in all written content. The visual identity work done in 2021 should be a guiding principle.

Social Perception

Positive & Purpose-Driven, Resource for Emerging Collectors, Educational Resource, Stylish & Aesthetically Pleasing, Advocate for Change

Copy Examples

• •Meet [Artist Name], whose vibrant canvases don't just fill a space, they transform it. At Tacit Collective, we're dedicated to bringing voices like [Artist Name]'s to the forefront. Discover art that speaks to you and supports female creators. #TacitCollective #FemaleArtists #ArtForChange #EmergingArt
• •Beyond the Gallery Wall: Let's curate a collection that tells your story. Tacit Collective offers personalized art advisory to help you discover and invest in exceptional art by women. Build a collection with meaning. Book your complimentary consultation. [Link]
• •Think investing in art is out of reach? 🤔 Think again! We're breaking down how to start your own collection with powerful pieces from incredible female artists, without breaking the bank. Art is for everyone. ✨ #TacitArt #InvestInHerArt #ArtCollecting101 #AffordableArt
• •Did you know only a fraction of art sold globally is by women? Tacit Collective was born to change that. Every piece you discover with us is a step towards a more equitable art world. Explore our latest curated collection and be part of the movement. [Link to Collection]
• •Wear your support. Our 'Please Don't Touch The Art' crewneck is more than just merch; it's a statement. Crafted with the same thoughtfulness as the art we champion, it’s a reminder to invest in pieces—and artists—that transcend trends. Consciously made, because art and advocacy go hand in hand. #TacitWear #ArtLover #SupportFemaleArtists