Brand Tone

innovative, practical, family-friendly, and helpful

Brand Values

• •Innovation
• •Convenience & Ease
• •Family-Oriented
• •Quality & Durability
• •Customer-Centricity

Best Practices

• •Focus on the "Why": Always circle back to the core problem TACH solves – the hassle of managing multiple bags – and how the innovative connectable system is the solution.
• •Emphasize Ease and Freedom: Highlight the stress reduction and convenience that comes with being able to maneuver luggage with one hand. Use words like "effortless," "seamless," "glide," and "freedom."
• •Show, Don't Just Tell (Visually and Verbally): Use visuals (photos, videos) of the luggage being easily connected and maneuvered. In copy, paint a picture of these scenarios.
• •Speak to Families (but be inclusive): While families are a key demographic, ensure the messaging of convenience and innovation appeals to any traveler who might carry multiple bags (e.g., business travelers with sample cases, solo travelers with extensive gear).
• •Incorporate User Experiences: Leverage positive customer testimonials and user-generated content to reinforce the brand's promises and build trust. Phrases like "travelers love" or "join the TACH family" can be effective.

Social Perception

The overwhelming perception is that TACH Luggage offers a genuinely innovative and practical solution to a common travel problem. Customers appreciate the ease of maneuvering multiple bags, the quality of the luggage, and the thoughtful features. Many users describe the luggage as a "lifesaver" or "game changer," especially for families.

Copy Examples

• •Stop juggling. Start gliding. TACH Connectable Luggage links in seconds, so you can navigate the airport with one hand, and pure peace of mind. Travel smarter, not harder.
• •Family adventures just got a whole lot easier! Our connectable luggage means less stress wrestling bags and more happy moments making memories. One hand for your luggage, the other for theirs. #TACHFamilyTravel
• •The airport dash, simplified. TACH's patented system lets you connect up to 9 bags into a single, easy-to-roll unit. More than just luggage, it's your travel revolution.
• •Built tough for the journey, designed smart for you. From durable shells to smooth-glide wheels and thoughtful details like USB ports and bottle holders – TACH is travel, upgraded.
• •Hear it from travelers like you: 'TACH luggage is a total game changer!' Experience the freedom of connectable luggage and transform your next trip. What will you do with your extra hand?