Brand Tone

Aspirational and authentic, professional and respectful of its sporting heritage, yet embracing a modern, cool, and creative voice, especially for the streetball community. The language is confident and knowledgeable, focusing on technical superiority and design philosophy.

Brand Values

• •Heritage and Legacy
• •Innovation and Quality
• •Design and Creativity
• •Passion for the Game
• •Community

Best Practices

• •Balance Heritage with Modernity: Always acknowledge the brand's long history and commitment to quality, but frame it in a modern, energetic context.
• •Use High-Quality Visuals: The brand's products are visually striking. All copy should be paired with high-quality photos and videos that reflect the clean, stylish aesthetic.
• •Speak the Language of the Community: When targeting the streetball community, use authentic, energetic, and slightly edgy language. For the volleyball audience, the tone can be more focused on performance and technical excellence.
• •Emphasize 'Why' Beyond the 'What': Don't just list features. Explain the benefit to the player – better control, a unique look, a ball that lasts. Connect the product to the player's passion and goals.
• •Engage with User-Generated Content: Encourage players to share photos and videos with their Tachikara balls. Featuring this content will strengthen the sense of community and provide authentic social proof.

Social Perception

Generally perceived as a premium and reliable brand. Among volleyball players, it is well-regarded for quality. In the street basketball scene, it is seen as a fashion-forward and trendy brand that offers a way for players to express their individual style. Customers value unique designs and are willing to pay a premium.

Copy Examples

• •Engineered for the court, designed for the street. The new [Product Name] features a responsive touch for unmatched control and a bold design that makes a statement. This isn't just a ball; it's a part of your game. #Tachikara #OwnTheCourt
• •Since 1915, we've been dedicated to crafting the perfect ball. A century of Japanese innovation is in your hands. Experience the legacy of Tachikara with every dribble. #TachikaraHeritage #QualityInPlay
• •Let your game do the talking. The iconic WHITE HANDS series is back. Built for the asphalt, with a look that’s undeniably fresh. Show off your skills and your style. #WhiteHands #StreetballCulture
• •Precision, power, and a soft touch. Our Sensi-Tec composite leather volleyballs are engineered for the perfect set and a powerful spike. Elevate your game with the choice of champions. #TachikaraVolleyball #PlayToWin
• •Your court, your rules. From the polished floor to the city park, our passion is crafting the ball that fuels your love for the game. Where are you playing today? #TachikaraEverywhere #TheLoveOfTheGame