Tono de Marca

Aspirational, feminine, and effortlessly chic, balancing sophistication and accessibility as an everyday luxury. The voice is personal, warm, and uses storytelling, defined by keywords like timeless, elegant, unique, empowered, and handcrafted.

Valores de Marca

• •Female Empowerment
• •Craftsmanship and Quality
• •Accessible Luxury
• •Timeless & Modern Design

Mejores Prácticas

• •Lead with "Effortless Elegance": All copy should reflect the idea that style should be easy and innate. Use words like "effortless," "simple," "versatile," and "chic" to describe both the products and the woman who wears them.
• •Emphasize "Handcrafted" and "Designed by Women": These are powerful differentiators. Consistently mention the handmade quality to signal value and care, and the "by women, for women" angle to build a strong, personal connection with the target audience.
• •Use Aspirational and Empowering Language: Frame the jewelry not just as an object, but as a source of confidence and empowerment. Use active, inspiring verbs and speak directly to the customer's aspirations.
• •Tell a Story: Whether it's the inspiration behind a collection or the brand's origin, storytelling creates an emotional connection. Weave narratives into product descriptions, social media captions, and email marketing.
• •Maintain Visual and Verbal Consistency: The clean, warm, and stylish aesthetic of the brand’s photography should be mirrored in the copy. The language should be as polished, modern, and inviting as the visuals.

Percepción Social

Overwhelmingly positive, viewed as a credible and stylish brand, solidified by presence in major retailers. Products are seen as "dainty," "versatile," and "high-quality for the price," with strong approval from consumers and fashion influencers.

Ejemplos de Copy

• •Designed in Miami, inspired by the world. Introducing the Solstice Collection: timeless pieces handcrafted to catch the light and empower your every day. Discover your new signature.
• •Effortless style isn't a trend, it's a feeling. Our Athena hoops are designed by women, for women, to add a touch of handcrafted elegance to any look. Shine on.
• •The 'Infinito' necklace is more than an accessory; it's a reminder of endless possibilities. Delicately handcrafted from stainless steel, this piece is designed to be lived in, accompanying you on every adventure. Timeless, durable, and uniquely you.
• •Treat yourself to everyday luxury. For a limited time, find the perfect handcrafted piece to complete your story and enjoy 20% off. Because you deserve it.
• •From a mother-daughter dream to your jewelry box. At TACHI, every piece is a testament to timeless design and the power of a shared passion. Wear our story.