Brand Tone

Empathetic & Supportive, Educational & Informative, Elevated & Discreet, Empowering & Normalizing, Trustworthy & Credible

Brand Values

• •Wellness & Health-Focused
• •Science-Backed Solutions
• •Female Empowerment
• •Openness & Destigmatization
• •Quality & Efficacy
• •Discretion & Respect

Best Practices

• •Develop Comprehensive Brand Voice Guidelines: Create a detailed document outlining the brand's tone (empathetic, educational, elevated, empowering, trustworthy), language (inclusive, respectful, clear, avoiding jargon where possible or explaining it), and personality. Include do's and don'ts with examples.
• •Focus on "Wellness" and "Health," Not Just "Sex": While addressing sexual health, frame the conversation within the broader context of overall well-being and health management, especially concerning hormonal changes. This maintains an elevated and destigmatized approach.
• •Emphasize Science and Expert Backing Subtly: Integrate mentions of clinical collaboration and science-backed formulations naturally into the copy to build trust without sounding overly clinical or dense.
• •Speak Directly to the Target Audience's Unspoken Needs: Acknowledge the specific life stages and symptoms (menopause, postnatal, dryness, low libido) with empathy and understanding, reassuring them that they are not alone and that solutions exist.
• •Maintain Discretion and Sophistication in Language and Visuals: Avoid crude, overly explicit, or "cutesy" language. Opt for an elegant, mature, and respectful tone that mirrors the product design and packaging, reinforcing the "tools, not toys" and "never crude" philosophy.

Social Perception

Positive & Appreciative, Trustworthy Resource, High-Quality & Effective, Discreet & Respectful, Innovative

Copy Examples

• •Headline: "Rediscover Intimacy. Reclaim Your Wellness." Body: "Hormonal changes are a natural part of life, but discomfort doesn't have to be. Our science-backed essentials are designed with your evolving body in mind, helping you navigate menopause, postnatal recovery, and beyond with confidence and pleasure. It's not just about sex; it's about your health." Call to Action: Explore Our Solutions
• •Social Media Post (Image: Elegant product shot or a woman looking serene and confident): Text: "Let's talk about the 'unspeakables.' Vaginal dryness? Low libido? You're not alone, and there are solutions. At Tabu, we create tools, not toys, to support your intimate health, because wellness doesn't stop at the bedroom door. #SexualWellness #HormoneHealth #EmpoweredWomen #TabuWellness"
• •Email Subject Line: It's Time to Prioritize *Your* Intimate Wellness Body Snippet: "Dear [Name], we understand that life's changes can bring new challenges to your intimate well-being. That's why we partnered with doctors and women like you to create gentle, effective solutions. Because feeling good, inside and out, is something every woman deserves." Call to Action: Learn More About Your Body
• •Product Description Snippet (for Aureum Lubricant): "More than just a lubricant, Aureum is a daily commitment to your comfort and health. Our pH-balanced, organic aloe vera and hyaluronic acid formula provides soothing moisture, helping to alleviate dryness and enhance sensation, naturally. Because your most sensitive areas deserve the most thoughtful care."
• •Website Banner: "Confidence Changes Everything. Invest in Your Intimate Health." Sub-text: "Developed with experts, designed for you. Experience the Tabu difference."