Brand Tone

Playful & Humorous, Bold & Unfiltered, Modern & Edgy, Curiosity-Driven & Shareable, Relatable & Authentic (via UGC)

Brand Values

• •Pleasure & Enhanced Experience
• •Connection & Shared Moments
• •Fun & Excitement
• •Natural Ingredients (as promoted)
• •Simplicity & Accessibility
• •Transparency (through social proof)

Best Practices

• •Embrace the Edge, But Keep it Inclusive: While the tone is bold and cheeky, ensure the language remains inviting and focuses on shared experience and connection, rather than being overly explicit or alienating. The "for couples" aspect is key.
• •Prioritize Playfulness and Humor: Inject wit and lightheartedness into the copy. Use emojis strategically to enhance the playful vibe seen on their social media. Avoid overly technical or clinical language.
• •Speak the Language of Your Audience (Gen Z focus): Use contemporary slang and phrasing where appropriate, mirroring the style of successful UGC, but avoid trying too hard or using outdated terms. Keep it feeling authentic and relatable.
• •Focus on the "Experience" and Curiosity: Frame the product as an enhancer of moments and a fun discovery, rather than just a functional item. Use questions and intriguing statements to pique interest, mirroring their successful TikTok strategy.
• •Let Users Do Some Talking (Integrate UGC style): When crafting copy, think about how a real, excited customer would describe the product to a friend. Keep it relatively short, punchy, and shareable, as seen in their viral content.

Social Perception

Viral & Trendy, Polarizing, Innovative & Disruptive, Premium/Luxury (by positioning), Fun & Experimental, Skepticism

Copy Examples

• •Tonight's forecast: 100% chance of 'Ooh la la.' 😉 #TabsChocolate
• •Warning: May cause spontaneous compliments, prolonged eye contact, and a sudden urge to cancel all other plans. You've been warned. 🔥🍫 #BreakBiteBang
• •More than just chocolate. It's your permission slip to press pause on the world and play. Share a Tab, share the vibe. ✨ #TabsMoments
• •Don't just Netflix and chill. Tabs and thrill. 😏
• •Less awkward talk, more 'mmm.' Tabs: The only third wheel you'll actually want. 😉 #SpiceItUp