Brand Tone

traditional, expert, and direct

Brand Values

• •Authenticity and Tradition
• •Quality and Durability
• •Artistry and Beauty
• •Heritage

Best Practices

• •Emphasize Heritage and Authenticity: Always connect the products back to the rich history and tradition of Persian carpet making. Use terms like "authentic," "hand-knotted," "genuine," and "heirloom."
• •Maintain an Expert Tone: The language should be confident, knowledgeable, and refined. Avoid overly casual slang or trendy jargon. The voice should be that of a trusted specialist.
• •Focus on Tangible Qualities: Highlight the concrete benefits of the carpets: their durability, the quality of the materials (wool, silk), and the intricacy of the craftsmanship. This reinforces the value proposition.
• •Use Evocative and Descriptive Language: Paint a picture for the customer. Use words that evoke a sense of artistry, luxury, and timelessness. Describe the patterns, colors, and textures in a way that appeals to the senses.
• •Be Direct and Informative: While the tone is artistic, the information should be clear and straightforward. Details about the origin, materials, and dimensions of each rug should be easily accessible, reflecting a transparent and trustworthy brand.

Social Perception

Due to the lack of a significant online footprint, including social media and customer reviews, the social perception of Tabriz is largely undefined in the digital space. The perception is likely confined to customers who have visited the physical store in Gouda. Based on the website's presentation, customers likely perceive Tabriz as a traditional, specialized retailer of high-quality, authentic Persian rugs. The brand is probably seen as a niche expert rather than a modern, trend-driven home decor store.

Copy Examples

• •Own a Piece of History. Discover the Timeless Artistry of a Hand-Knotted Tabriz Carpet. For centuries, the master weavers of Persia have crafted stories into every thread. A Tabriz rug is more than a floor covering; it is an heirloom, a durable work of art that brings heritage and elegance to your home. Explore our curated collection of authentic, hand-knotted Persian carpets.
• •The Soul of Your Home. Find it in a Genuine Persian Rug. Each room tells a story, and the foundation of that story begins with a Tabriz carpet. Hand-selected for their exceptional quality and intricate designs, our rugs are an investment in beauty and durability. Visit our store in Gouda or browse our collection online.
• •Beyond Decoration. The Enduring Value of Craftsmanship. In a world of the temporary, choose the permanent. A Tabriz Persian carpet is crafted to last for generations, its vibrant colors and detailed patterns a testament to a rich cultural legacy. Feel the quality and see the artistry for yourself.
• •From the Heart of Persia to the Heart of Your Home. Tabriz.nl brings you authentic, handmade carpets directly from the cradles of weaving excellence. Each knot is a promise of quality, each design a whisper of history. Transform your space with a masterpiece.
• •Discover the Difference of a Hand-Knotted Carpet. Experience the unparalleled texture, durability, and beauty of a genuine Persian rug. Our Tabriz collection features a range of styles and sizes, each with its own unique character. Let us help you find the perfect piece to anchor your home's decor.