Brand Tone

Friendly, Accessible, Stylish, Inspiring

Brand Values

• •Affordability
• •Style & Design
• •Functionality & Practicality
• •Quality & Curation
• •Accessibility
• •Customer-Centricity
• •Passion for Home

Best Practices

• •Know Your Audience, Speak Their Language: Consistently address the needs and aspirations of Hong Kong residents (e.g., space-saving, style-conscious, budget-aware). Use clear, positive, and inviting language. Incorporate emojis where appropriate (like on social media) to maintain a friendly feel.
• •Highlight Key Values: Weave in core values like "stylish," "affordable," "functional," and "quality" naturally into product descriptions, social media captions, and ad copy. Reinforce the idea of accessible style.
• •Visual and Verbal Harmony: Ensure the tone of the copy matches the visual aesthetic. If the images are bright, modern, and inviting, the copy should reflect that.
• •Develop a Tone of Voice Guide: Create a simple internal document outlining the brand's personality, key messaging points, "do's and don'ts" for language, and preferred terminology. This helps ensure consistency across all writers and platforms.
• •Be Authentic and Engaging: Encourage genuine interaction. Ask questions in social media posts, respond to comments and messages promptly and in the brand's friendly tone. Share user-generated content if appropriate to build community and trust.

Social Perception

Positive (among followers): Engagement on their Facebook and Instagram posts is generally positive, with users expressing interest in products or asking questions. The Instagram bio proudly states "Stylish & Affordable Furniture for your unique living space in HK."

Copy Examples

• •Instagram Post (New Sofa Collection): Hello, comfort! 👋 Say goodbye to blah and hello to beautiful with our brand new sofa collection. ✨ Perfect for Hong Kong homes, these stylish pieces are designed for real life (and real budgets!). Tap the link in bio to find your new happy place. #TabloStoreHK #HongKongHome #AffordableStyle #NewArrivals #LivingRoomGoals
• •Facebook Ad (Small Space Solutions): Small apartment? Big style! 💪 Discover clever, space-saving furniture at Tablo Store that proves you don't need a mansion to live beautifully. From smart storage to chic multi-functional pieces, let's make every square foot count. Shop now: [Link to Website] #TabloHK #SmallSpaceLiving #StylishSolutions #HongKongFurniture #HomeInspo
• •Website Banner (Seasonal Promotion): Refresh Your Space, Effortlessly. ✨ Spring into style with up to 20% off selected items at Tablo Store! Create the home you've always dreamed of, without breaking the bank. Limited time only. #TabloHome #SeasonalSale #AffordableLuxury #HomeDecorHK
• •Email Newsletter Snippet (Highlighting a specific product - e.g., a dining table): Gather 'Round in Style! 🍽️ Our [Product Name] dining table isn't just a place to eat; it's where memories are made. Crafted for cosy dinners and lively brunches, its [mention key feature e.g., sleek Scandinavian design] brings effortless elegance to any Hong Kong dining space. And the best part? It’s beautifully affordable. Explore the details: [Link to Product]
• •Product Description (for a decorative item like a vase): Add a little 'wow' to your everyday! This charming [Vase Name] vase is the perfect finishing touch for any room. Its [mention texture/colour/style] design brings a pop of personality and style, making your space uniquely yours. Style it solo or with your favourite blooms – affordably chic, effortlessly Tablo. #TabloDecor #HomeAccents #StylishLivingHK