Brand Tone

Direct and Product-Focused

Brand Values

• •Product Availability
• •Direct Communication
• •Focus on core tabletop wargaming customer
• •New Releases
• •Reliability

Best Practices

• •Use clear and concise language, avoiding jargon that may not be understood by all customers.
• •Highlight product features and benefits directly.
• •Incorporate keywords related to tabletop wargaming and specific game systems (e.g., Warhammer 40,000, Age of Sigmar, Digimon) naturally.
• •Maintain consistency in product descriptions and pricing information.
• •Emphasize the availability of new releases and pre-order options.

Social Perception

Reliable source for tabletop wargaming products, particularly miniatures and accessories. Known for carrying new releases and offering a wide selection.

Copy Examples

• •"Warhammer 40,000: Space Marines - New in Stock!"
• •"Digimon Card Game Singles Available Now!"
• •"Preorder the Latest Age of Sigmar Battletome Today!"
• •"Shop Our Wide Selection of Tabletop Gaming Accessories."
• •"Tabletop Incursion is your premier Australian retailer of tabletop wargaming products"