Tono de Marca

Friendly and Approachable, Engaging and Inquisitive, Warm and Connecting, Playful and Fun, Positive and Uplifting

Valores de Marca

• •Connection: Helping people connect on a deeper level with those they care about.
• •Meaningful Conversation: Moving beyond small talk to foster more significant and enriching dialogues.
• •Discovery: Enabling individuals to learn more about themselves and others.
• •Inclusivity: Creating a welcoming atmosphere where everyone can participate.
• •Fun and Enjoyment: Making the process of connecting through conversation enjoyable and memorable.
• •Quality: Providing well-crafted questions and a product with a stylish, durable design.

Mejores Prácticas

• •Always Prioritize Connection: Frame your copy around the idea of bringing people together and fostering understanding. Use words like "connect," "share," "discover," "together."
• •Keep it Positive and Inviting: Use an optimistic and welcoming tone. Avoid overly formal or negative language. The goal is to make people feel good about engaging in conversations.
• •Emphasize "Meaningful" over "Superficial": Highlight how TableTopics helps users move beyond surface-level chat to more enriching discussions.
• •Be Genuinely Curious and Playful: Infuse a sense of fun and curiosity into your copy. Questions in your marketing can mirror the style of questions in your products.
• •Show, Don't Just Tell: Use customer testimonials, user-generated content, and relatable scenarios in your copy to demonstrate the positive impact of your products on real relationships and gatherings.

Percepción Social

Positive, Effective, Gift-Worthy, Versatile, Reputable

Ejemplos de Copy

• •Website Banner: Skip the Small Talk. Spark Real Connections. Discover the joy of meaningful conversations with TableTopics – your go-to for questions that bring people closer.
• •Social Media Post (Instagram - with a picture of a family laughing around a TableTopics set): Unlock a new level of family fun! Our Family Edition is packed with questions that get everyone talking, sharing, and learning more about each other. What’s the best conversation you’ve had lately? #TableTopics #FamilyFun #MeaningfulConnections #ConversationStarters
• •Product Description Snippet (for a 'Couples' edition): Ready to rediscover your partner? Our Couples edition offers thought-provoking (and fun!) questions designed to deepen intimacy and spark playful chats. Perfect for date nights or quiet evenings in.
• •Email Subject Line (for a holiday promotion): Give the Gift of Great Conversation This Holiday Season! 🎁 TableTopics Inside!
• •Ad Copy (Short & Punchy for TikTok/Facebook Ad): Bored of awkward silences? 😂 TableTopics to the rescue! Fun questions, real connections. Tap to shop your perfect set! #TableTopics #NoMoreSmallTalk #GetTalking