Brand Tone

Enthusiastic, Community-Focused, Friendly, Knowledgeable

Brand Values

• •Community
• •Passion for Gaming
• •Customer Service/Satisfaction
• •Variety and Accessibility
• •Fun and Enjoyment

Best Practices

• •Embrace Enthusiasm: Use exclamation points judiciously, share genuine excitement for products and the hobby, and use vibrant language that reflects passion (e.g., "epic," "awesome," "can't wait!").
• •Prioritize Community: Address the audience directly (using "you," "your," "we"). Ask questions to encourage engagement. Highlight events and opportunities for players to connect. Use inclusive language.
• •Keep it Approachable and Friendly: Avoid overly technical jargon where possible, or explain it simply. Maintain a conversational style. Use humour where appropriate for the platform and audience. Think of it as talking to a fellow gamer.
• •Be Authentic: Let the genuine love for gaming shine through. If it’s a personal anecdote or a staff favourite, share that. Authenticity builds trust and connection.
• •Stay Consistent Across Platforms: While the exact phrasing might change slightly for Twitter versus a YouTube description, the core tone (enthusiastic, friendly, community-focused) should remain recognizable everywhere the brand has a presence.

Social Perception

Positive, Community Hub, Reliable Retailer

Copy Examples

• •Your next adventure starts at Tabletop Giant! From epic board game nights to the latest TCG releases, we're your friendly local game store, online and in Goderich. Come say hi and let's find your new favourite game! #TabletopGiant #GameNight #Community
• •The hype is REAL! ✨ [New Set Name] has landed at Tabletop Giant! Get your boosters, bundles, and singles now. What amazing pulls are you hoping for? Share your chase cards below! Shop now: tabletopgiant.ca #MTG #NewRelease #[NewSetName] #CardGames
• •Grab your dice, heroes! 🐉 D&D Night is on at Tabletop Giant this Friday! New players always welcome – we'll even help you roll your first character. Adventure, camaraderie, and epic tales await! Sign up on our Facebook page. #DnD #TabletopRPG #GoderichEvents #GamingCommunity
• •We just cracked open the BRAND NEW [Game Name] collector's box over on our YouTube channel! 🤩 You WON'T BELIEVE what we pulled! Watch now (link in bio!) and tell us what you think! 👉 tabletopgiant.ca/youtube #Unboxing #NewGames #TCG #TabletopGiantPlays
• •Escape the ordinary! 🗝️ Whether you're battling wits in our Goderich Escape Rooms or settling in for a cozy board game session at the 'Bored? Games! Cafe,' Tabletop Giant is your place for fun and connection. Bring your friends! #EscapeRoomGoderich #BoardGameCafe #TabletopFun #Goderich