Brand Tone

Passionate, Enthusiastic, Community-Focused, Friendly, Customer-Centric, Service-Oriented, Knowledgeable, Value-Driven

Brand Values

• •Passion for Gaming
• •Customer Satisfaction
• •Community Engagement
• •Accessibility & Variety
• •Family Values

Best Practices

• •Develop a "Brand Voice Chart": Clearly define adjectives that describe the brand's tone (e.g., Passionate, Friendly, Helpful, Knowledgeable, Enthusiastic) and provide examples of "do's and don'ts" for communication.
• •Always Prioritize the Customer and Community: Frame communications around their needs, excitement, and experiences. Use inclusive language ("our community," "fellow gamers").
• •Share Genuine Passion: Let the love for games shine through. Use enthusiastic language, emojis where appropriate (especially on social media), and share personal anecdotes or staff picks if suitable.
• •Be Responsive and Helpful: Whether it's a query about a product or a comment on a social media post, respond in a timely, friendly, and helpful manner, reinforcing the service-oriented value.
• •Maintain Consistency Across All Channels: While the specific style might vary slightly (e.g., Instagram is more visual, Twitter more concise), the core tone and values should be recognizable whether a customer is on the website, reading an email, or interacting on social media. Regular internal reviews of external communications can help ensure this.

Social Perception

Positive, Specialized, Reliant on Service, General Online Retailer Challenges

Copy Examples

• •Facebook Post (New Product Arrival): "Calling all adventurers! 🛡️✨ Fresh off the delivery dragon, the latest D&D expansions have landed at Tabletop Games! We're bursting with excitement to share these with our amazing community. What quest will you embark on first? Let us know below! #DnD #NewRelease #TabletopGamesOZ #FamilyGaming"
• •Instagram Caption (Community Spotlight): "Look at this epic game night setup from one of our awesome customers, @[CustomerHandle]! 😍 We LOVE seeing our games bring people together. Keep sharing your #TabletopGamesOZ moments! What are you playing this weekend? #BoardGameCommunity #GamingFamily #WeekendVibes"
• •Tweet (Promotion): "Orc-sized savings alert! 💸 Get 15% off all strategy board games this week only at Tabletop Games! Plus, free shipping on orders over $150. Your next legendary game night starts here: [link] #BoardGameDeals #TabletopTuesday #SupportSmallBizAU"
• •Website Banner (Highlighting Service): "Can't find that rare gem for your collection? 🎲 As your passionate, family-owned game store, we're dedicated to helping you! If it's not on our shelves, let us try to source it for you at the best competitive price. Your adventure is our quest! Contact us today. #CustomerFirst #GameSeekers"
• •Email Newsletter Snippet (Value Proposition): "More Than Just a Store, We're Your Gaming Family. ❤️ With over 20 years in the community and a passion for everything from Dungeons & Dragons to the latest family board games, we're here to offer the best service and advice. Discover your next favorite game with Tabletop Games Pty Ltd! [Shop Now]"