Brand Tone

Helpful, Trustworthy, Direct, Friendly, Value-Driven

Brand Values

• •Customer Satisfaction
• •Quality Products
• •Wide Selection & Availability
• •Fast and Efficient Service
• •Accessibility and User-Friendliness
• •Innovation and Development

Best Practices

• •Prioritize Clarity and Simplicity: Use straightforward language that is easy for everyone to understand, avoiding overly technical jargon unless explaining a specific product feature's benefit. The website already does this well.
• •Lead with Trust and Reassurance: Continuously leverage the high Trustpilot rating and E-mærket certification in prominent places (website headers, footers, checkout pages, and even email signatures) to build immediate confidence.
• •Maintain a Helpful and Solution-Oriented Approach: Frame product descriptions and marketing messages around how the products solve a customer's problem (e.g., "prevent expensive screen repairs," "make tablet use easier for kids").
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and customer service interactions is aligned. If it's friendly and helpful on Facebook, it should be the same in an email response.
• •Incorporate Customer-Centric Language: Use "you" and "your" frequently to speak directly to the customer. Emphasize benefits from their perspective (e.g., "You'll enjoy peace of mind," "Your tablet will stay looking new").

Social Perception

Highly Trusted Retailer, Go-To Place for Tablet Covers, Good Value for Money, Efficient and Quick, Helpful and Knowledgeable

Copy Examples

• •Homepage Banner (Focus: Trust & Selection): "Protect Your Tablet with Confidence. Denmark's Favourite for Covers & Accessories. ⭐ 4.8 on Trustpilot | Fast Delivery!"
• •Product Page (Focus: Protection & Clarity): "Keep your [Tablet Model] safe from drops and scratches with our durable Tri-Fold Case. Slim design, full protection. Not sure which model? We can help!"
• •Social Media Post (Focus: Engagement & Service): "Spilled coffee on your tablet again? 😬 Accidents happen! Find the perfect protective cover for your device at TABLETCOVERS.DK. Huge range and next-day delivery. What's your biggest tablet mishap? Share below! #TabletProtection #DanishDesign #FastShipping"
• •Email Subject Line (Focus: Value & Urgency for subscribers): "✨ Fresh Styles In! + Your Exclusive 10% Off Tablet & Phone Gear | TABLETCOVERS.DK"
• •About Us Snippet (Focus: Expertise & Customer Focus): "For over a decade, TABLETCOVERS.DK has been dedicated to providing Danes with the best protection for their tablets and mobile devices. With [X thousands] of happy customers and a commitment to quality and fast service, we're here to help you find the perfect fit."