Brand Tone

Practical, informative, and customer-centric, focusing on functional benefits and technical specifications. Educational and reassuring, while maintaining a professional, friendly, and approachable demeanor.

Brand Values

• •Health and Well-being
• •Quality and Durability
• •Customer-Centricity
• •Functionality and Practicality
• •Transparency
• •Sustainability

Best Practices

• •Prioritize Clarity and Simplicity: Avoid jargon and overly technical language. Focus on communicating the benefits and features in a clear, concise, and easy-to-understand manner.
• •Lead with the "Why": Always connect product features back to the core values of health, well-being, and productivity. Explain how a feature like a quiet motor or a stable frame improves the user's work experience.
• •Be Genuinely Helpful: Create content that educates and empowers the customer. This includes detailed product guides, blog posts on ergonomics, and transparent FAQs. This builds trust and positions the brand as an expert.
• •Let Customers Do the Talking: Leverage the wealth of positive customer reviews in your marketing materials. Featuring testimonials adds authenticity and reinforces the brand's commitment to quality and customer satisfaction.
• •Maintain a Professional yet Approachable Voice: While the product is technical, the tone should remain human and accessible. Emphasize the brand's European roots and multilingual customer support to foster a sense of connection and reliability.

Social Perception

Highly positive, viewed as a reliable and high-quality provider of standing desks. Perceived as solid, sturdy, well-made, offering good value for money, and trustworthy due to responsive customer service and clear communication.

Copy Examples

• •Elevate Your Workday. Switch seamlessly between sitting and standing with the Tablakala motorized desk. Experience the difference in your energy and focus. Your back will thank you.
• •The Foundation of Your Dream Workspace. Sturdy, silent, and sleek. Our height-adjustable desks are engineered for stability and designed to fit your life. Build your perfect office today.
• •Quality You Can Lean On. Crafted with high-quality, sustainable materials and backed by a 5-year warranty. We build our desks to last, so you can focus on what matters most.
• •Your Health is Your Greatest Asset. Don't let a sedentary workday hold you back. Invest in a workspace that adapts to you. More movement, more energy, more you. Discover the benefits of a Tablakala standing desk.
• •From Spain, With Support. We're a Spanish brand with a passion for quality. That's why we offer fast shipping and friendly customer service in English, Spanish, and French. We're here to help you build a better workspace.