Brand Tone

personal, trustworthy, and passionate

Brand Values

• •Trust and Authenticity
• •Customer Connection
• •Quality and Excellence
• •Empowerment through Knowledge

Best Practices

• •Always Speak from the Heart: Use a personal and warm tone. Incorporate "I" and "my" when telling the brand's story or sharing insights, attributed to Tabita. This reinforces the personal connection that customers value.
• •Lead with Trust and Transparency: Every piece of copy, from social media posts to product descriptions, should reinforce the commitment to authenticity. Mentioning the authentication process or the fact that it's a registered business builds immediate credibility.
• •Educate and Empower, Don't Just Sell: Create content that offers value beyond the products themselves. Share tips, brand histories, and advice on caring for luxury items. This positions the brand as a knowledgeable and trusted expert.
• •Highlight the "Why" Behind the Bag: Frame each bag as having a history and a future. Use storytelling to describe its journey and the care it has received. This adds emotional value and distinguishes the brand from transactional marketplaces.
• •Maintain a Consistent "With Love" Sign-off: End communications, especially personal ones like emails or messages from Tabita, with a warm closing like "With love" or "My best." This small detail consistently reinforces the brand's name and its core value of personal care.

Social Perception

The brand is viewed as a Trusted Reseller, High-Quality and Reliable, and Personal and Caring.

Copy Examples

• •Your forever bag is waiting. This Chanel Classic Double Flap has just arrived, and it's as timeless as ever. I personally selected and verified this piece, ensuring its impeccable condition and authenticity—because you deserve nothing less. Discover the story it's ready to continue with you. With love, Tabita 
• •Luxury with Peace of Mind. At Tabita Bags, every stitch is authenticated, every bag is hand-selected, and every purchase is backed by our promise of trust. As a registered Swiss company, we ensure your investment is protected. Shop our curated collection with confidence.
• •Don't let your dream bag become a costly mistake. The world of pre-owned luxury can be tricky, which is why I've written a guide on the 5 things to look for before you buy. My mission is to empower you with the knowledge I've gained. Read it on the journal and shop smarter.
• •The Louis Vuitton Spontini NM in Taupe Empreinte leather is elegance personified. Sourced from a trusted collector, this bag has been meticulously cared for and is in pristine condition. Authenticated with Entrupy technology for your assurance. It's not just a bag; it's a piece of art ready for its next chapter.
• •Tired of the uncertainty of online marketplaces? At Tabita Bags with Love, I combine my passion for iconic handbags with a rigorous authentication process. Connect with a fellow bag lover and find your authenticated, pre-loved treasure from Chanel, Dior, and more. Experience the personal touch in luxury.