Brand Tone

Sophisticated & Minimalist, Inspiring & Aspirational, Authentic & Passionate, Approachable & Clean

Brand Values

• •Aesthetic Excellence & Design
• •Quality Craftsmanship
• •Local Connection & Origin
• •Sustainability
• •Simplicity & Minimalism
• •Inspiration for Living

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., sophisticated, minimalist, inspiring, approachable), core values, key messaging points, preferred vocabulary (and words to avoid), and even grammatical preferences. This serves as a reference for anyone creating content.
• •Prioritize Clarity and Simplicity: Reflecting the minimalist Scandinavian aesthetic, keep copy clean, concise, and easy to understand. Avoid jargon or overly complex sentences. Let the visuals and the product speak, with copy that complements rather than overwhelms.
• •Emphasize Quality and Origin: Consistently weave in mentions of "high-quality prints," "sustainable paper," "Stockholm inspired," and "locally produced" where relevant. This reinforces key brand values and differentiators.
• •Use Evocative but Understated Language: Aim to inspire and paint a picture of how the art can enhance a living space. Use descriptive words that evoke feelings of calm, sophistication, or connection to nature/city, but avoid hyperbole or overly effusive language. Maintain an elegant restraint.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy aligns seamlessly with the visual presentation on the website and social media. If the imagery is minimalist and clean, the copy should echo this. If a post is about the tranquility of nature, the language should be serene. Consistency across all touchpoints is key.

Social Perception

Positive (Likely), Design-Conscious Audience, Quality Seekers, Authenticity, Trustworthy (if customer service and product quality meet expectations)

Copy Examples

• •Instagram Post (Showcasing a new Stockholm print): Capture the soul of Stockholm. Our latest print brings the city's unique light and architectural charm right into your living space. Discover 'Norr Mälarstrand Haze' – an ode to tranquil city mornings. Printed on sustainable, high-quality paper. #TabberSTHLM #StockholmArt #ScandinavianHome #WallDecor
• •Website Product Description (For an abstract print): Embrace the essence of modern minimalism. 'Form No. 7' offers a subtle yet compelling statement, its fluid lines and muted palette designed to bring a sense of calm and sophistication to any room. Perfect for creating a focal point or complementing a curated gallery wall. Locally produced in Stockholm. #AbstractArt #MinimalistDesign #ScandiStyle
• •Facebook Ad (Targeting users interested in interior design): Transform your walls, transform your home. Tabber STHLM offers unique art prints inspired by Scandinavian simplicity and the vibrant spirit of Stockholm. Find the perfect piece to reflect your style. Shop now for 20% off your first order. #ArtPrints #InteriorInspo #HomeStyling #TabberStockholm
• •Email Newsletter Snippet (Announcing a new collection): This season, we invite you to explore 'Nordic Whispers' – our new collection of art prints that celebrate the serene beauty of Scandinavian nature. Each piece is thoughtfully designed and sustainably printed to bring lasting tranquility to your home. Discover the collection. #NewCollection #NatureInspired #SustainableArt #TabberSTHLM
• •"About Us" Section Excerpt (Hypothetical, based on values): Born from a love for Stockholm and a passion for Scandinavian design, Tabber STHLM curates art that speaks to a modern, thoughtful way of living. We believe in the power of simple, beautiful objects to transform spaces and inspire daily life. That's why each of our prints is designed with intention and produced locally on high-quality, sustainable materials. #OurStory #ScandinavianValues #ArtForYourHome