Brand Tone

Sophisticated & Elegant, Conscious & Responsible, Artistic & Sculptural, Empowering & Protective, Introspective & Meaningful

Brand Values

• •Ethical Sourcing & Sustainability
• •Craftsmanship & Quality
• •Protection & Empowerment
• •Timeless Design & Modern Minimalism
• •Transparency & Responsibility
• •Individuality & Self-Expression

Best Practices

• •Emphasize "Protection" and "Empowerment": Consistently weave in the narrative of jewelry as modern talismans that offer strength, confidence, and a sense of guardianship.
• •Highlight Ethical Foundations: Always mention the use of Fairmined gold and ethically sourced diamonds. This is a key differentiator and value proposition.
• •Use Sophisticated and Evocative Language: Employ a vocabulary that reflects luxury, art, and deep meaning. Words like "sculptural," "elemental," "sacred," "conduit," "timeless," and "intrinsic" align with the brand's artistic and philosophical leanings.
• •Maintain a Minimalist and Confident Voice: The copy should be clear, direct, and self-assured, mirroring the minimalist aesthetic of the jewelry. Avoid overly casual or trendy language.
• •Connect to Art and Symbolism: Regularly draw parallels to the brand's inspirations, such as modernist sculpture or ancient symbols like Inanna's Knot, to add depth and intellectual appeal to the descriptions.

Social Perception

Ethical Luxury Leader, Artistic and Unique, Symbolic and Meaningful, High Quality and Investment-Worthy, Conscious Choice

Copy Examples

• •Tabayer: Where Sculptural Form Meets Sacred Protection. Body: Discover jewelry that transcends adornment. Each Tabayer piece is meticulously crafted from Fairmined gold and ethically sourced diamonds—a modern amulet designed to empower, protect, and express your unique essence. Wear your strength.
• •The Oera Collection: Ancient Wisdom, Modern Elegance. Body: Inspired by Inanna's Knot, a timeless symbol of resilience, the Oera collection embodies the delicate balance between vulnerability and strength. Handcrafted in Italy, these are not just jewels, but intimate guardians for your journey.
• •Consciously Crafted. Ethically Sourced. Uniquely You. Body: At Tabayer, luxury is inseparable from responsibility. We believe in the intrinsic power of precious materials and their ability to protect both the wearer and the planet. Explore designs born from a commitment to transparency and timeless beauty.
• •Tabayer – Jewelry as a Conduit. Body: More than ornament, Tabayer pieces are a bridge between your inner world and outer expression. Minimalist forms, profound symbolism, and sustainable materials converge to create jewelry that resonates with personal strength and conscious living.
• •Invest in Protection. Adorn with Intention. Body: Each Tabayer creation is an heirloom in the making, designed to hold its value and its meaning for generations. Crafted with Fairmined gold and conflict-free diamonds, it’s a testament to enduring style and ethical integrity.