Brand Tone

Sophisticated & Elegant, Artistic & Curatorial, Exclusive & Discerning, Personalized & Service-Oriented

Brand Values

• •Individuality & Unique Expression: Celebrating personal style through distinctive and bold designs.
• •Artistry & Craftsmanship: Showcasing talented designers and their unique, often handmade, creations.
• •Quality & Exclusivity: Offering high-end, well-crafted pieces from renowned and emerging designers.
• •Heritage & Reputation: Building on a long-standing presence since 1984 as a trusted fashion destination.
• •Customer Connection & Service: Valuing communication with clients and offering personalized shopping experiences.

Best Practices

• •Embrace Evocative Language: Use rich, descriptive adjectives and sophisticated vocabulary that mirror the artistry and exclusivity of the pieces (e.g., "singular," "visionary," "peerless," "audacious," "meticulously curated").
• •Focus on Individuality and Storytelling: Craft narratives around the designers, the craftsmanship, and how the jewelry empowers self-expression, rather than just focusing on materials or trends.
• •Maintain an Elegant and Refined Voice: Avoid overly casual slang, excessive exclamation points, or overly aggressive sales language. The tone should be confident, knowledgeable, and inviting, appealing to a discerning customer.
• •Highlight Exclusivity and Curation: Emphasize the careful selection process, the rarity of items, and the "connoisseur" aspect of the clientele to reinforce the brand's high-end positioning.
• •Ensure Visual and Textual Harmony: The style of photography and website design should align with the sophisticated and artistic tone of the copy. This consistency across all touchpoints reinforces the brand identity.

Social Perception

A High-End Boutique, A Curator of Unique Pieces, Established and Reputable, Fashion-Forward

Copy Examples

• •Headline: Beyond Adornment. Discover Wearable Art. Body: At TABANDEH, jewelry transcends mere accessory. We curate singular creations from visionary designers, each piece a testament to bold artistry and uncompromising craftsmanship. Explore collections that speak to your unique narrative.
• •Headline: The Language of Individuality. Spoken Here. Body: Since 1984, TABANDEH has been a haven for connoisseurs of the exceptional. We invite you to experience a meticulously selected assemblage of designer jewelry that celebrates your distinct style and the courage to express it.
• •Headline: Curated for the Discerning. Crafted by Masters. Body: Unearth the extraordinary. TABANDEH presents a peerless collection of fine jewelry from world-renowned artists and audacious new talents. Indulge in design that is both timeless and strikingly original.
• •Headline: Your Signature Piece Awaits. Body: Define your essence with jewelry that tells a story. The TABANDEH experience connects you with visionary designs and unparalleled craftsmanship, ensuring you find not just a piece, but a part of yourself. Connect with our stylists to unveil your next treasure.
• •Headline: Where Visionary Design Meets Timeless Elegance. Body: Step into the world of TABANDEH, a Washington destination revered for its dedication to the bold and the beautiful in fine jewelry. Discover coveted pieces from Iradj Moini, Samira 13, and more—icons of avant-garde style.