Brand Tone

Artistic, Evocative, Sophisticated, Poetic, Quiet Luxury, Intellectual Elegance

Brand Values

• •Cultural Heritage
• •Artistic Collaboration
• •Storytelling
• •Quality and Exclusivity
• •Empowerment and Boldness

Best Practices

• •Lead with the Narrative: Always start with the "why" —the story, the cultural inspiration, or the emotion behind the design. The product is the result of the story, not the other way around.
• •Use Evocative and Sensory Language: Employ words that appeal to touch, sight, and emotion. Phrases like "woven from," "a dialogue between," "whispered across continents," and "soft armor" maintain the brand's sophisticated and artistic tone.
• •Emphasize Heritage, Not Just Fashion: Frame the products as "wearable art," "pieces of heritage," or "cultural artifacts." This elevates the brand beyond trends and connects to its core value of storytelling.
• •Maintain an Elegant and Minimalist Voice: Avoid slang, overly casual language, or aggressive sales tactics. The tone should be confident, calm, and intelligent, reflecting the quiet luxury of the products themselves.
• •Ask Questions that Provoke Thought: Engage the audience with introspective questions rather than direct calls-to-action. For instance, instead of "Shop Now," try "What story will you wear?" This aligns with the brand's intellectual and artistic identity.

Social Perception

A niche, luxury player in the European fashion scene, particularly in Luxembourg. Perceived as sophisticated, creator-led, and for a discerning customer who values artistry, storytelling, and cultural depth over mass-market trends.

Copy Examples

• •It begins with a story whispered across continents. It becomes a thread of the finest silk. It ends with you. Introducing the Inheritance Collection —more than a scarf, it's a legacy to be worn. #Taaranyi #WearYourStory
• •The 'Ankara' Scarf is not merely an accessory; it is a statement. Woven from pure bamboo silk, its design draws from the vibrant chaos of the market and the quiet strength of the matriarch. Let its colors envelop you, a soft armor for the modern-day Amazon. A wearable piece of heritage.
• •Give more than a gift. Give a story. Each Taaranyi scarf is a work of art, a bridge between cultures designed to be treasured for a lifetime. For the one who appreciates beauty in every detail. Discover our limited-edition collections.
• •Subject: Don't Just Escape. Emerge. This season is about more than just a temporary distraction from the routine. It's about wrapping yourself in a narrative of boldness and beauty. Our 'ESCAPE' collection was born from this vision, a dialogue between art and fashion. Find the piece that speaks to you.
• •When thread meets flavor. Taaranyi is proud to announce a new creative dialogue with [Collaborator's Name]. Together, we have woven a story of passion, craft, and shared heritage. Explore the limited collection where art you can wear meets art you can taste. #TaaranyiCollab