Brand Tone

Nature-inspired, encouraging, and artisanal

Brand Values

• •Connection with Nature
• •Creativity
• •Community
• •Quality Craftsmanship
• •Inspiration

Best Practices

• •Always emphasize the connection between nature and crafting.
• •Use descriptive language evoking outdoor scenes and natural elements.
• •Maintain a friendly and approachable tone, inviting crafters of all skill levels.
• •Highlight the uniqueness and hand-crafted quality of the yarn and patterns.
• •Incorporate relevant hashtags like #MosaicCrochet, #FFYarnworksPatterns, and #OutdoorCrafting to increase visibility.

Social Perception

A brand known for its high-quality, nature-inspired yarn and patterns, fostering a welcoming community of passionate crafters who appreciate the beauty of the outdoors.

Copy Examples

• •"Explore our new collection of mosaic crochet patterns inspired by the vibrant colors of autumn forests. Perfect for your next outdoor crafting adventure!"
• •"Wrap yourself in the warmth of our hand-dyed yarn, crafted with love and inspired by the flora and fauna of the Pacific Northwest."
• •"New to mosaic crochet? Our beginner-friendly yarn kits make it easy to create stunning outdoor-themed designs. Get started today!"
• •"Join our community of outdoorsy women who love to create! Share your FF Yarnworks projects and inspire others with your creativity."
• •"Unleash your inner artist with our unique colorways, each one a tribute to the beauty of the natural world. Shop the latest yarn arrivals now!"