Brand Tone

Authentic, artisanal, nature-inspired

Brand Values

• •Craftsmanship
• •Sustainability
• •Ethical sourcing
• •Natural materials
• •Authenticity

Best Practices

• •Define a clear and unique brand name to avoid confusion with other brands using 'Nido'.
• •Focus on a specific product category to build a strong brand identity (e.g., sustainable fashion, home goods).
• •Develop a compelling brand story that highlights the brand's origin, values, and mission.
• •Create a consistent visual identity, including logo, color palette, and typography, to reinforce brand recognition.
• •Engage with customers on social media and other channels to build a community and foster brand loyalty.

Social Perception

High-quality, sustainable, ethical, handcrafted, nature-inspired

Copy Examples

• •"Crafted with love from the finest hand-knitted sheep wool, our garments embody the warmth and comfort of home."
• •"Inspired by nature, made with care. Discover our collection of sustainable and ethically sourced products."
• •"Each piece tells a story. Explore our handcrafted designs and find your own unique expression."
• •"From our hands to your home, we bring you the beauty and simplicity of natural materials."
• •"Experience the luxury of comfort with our thoughtfully designed and meticulously crafted creations."